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How Demandbase Is Evolving Past Third-Party Cookies

Engagio

Your company will still have access to first-party cookies on your own website, typically provided by your marketing automation platform. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies. First-party cookies are stored by the domain (website) you are visiting directly.

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5 Tips on How B2B Brands can Employ Cybersecurity for Data Protection

Valasys

B2B marketers are exposed to hefty volumes of data (while tracking the digital footprints of the customers as well as data for demarcating their ideal personas) & hence are obliged to leverage cybersecurity for data protection. Cybersecurity becomes a foremost priority for marketers across the globe. Spyware & adware.