B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I can usually predict a marketing team’s ability to measure ROI based on one question.

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing?

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New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2

Marketing Action

That’s been a common theme for marketers who’ve long been disparaged as nice-to-haves, not revenue-generators. Rather than being viewed as cost centers, today’s top marketers are increasingly enjoying a hard-won seat at the revenue table. Top performers automate lead management.

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does the sales team either ignore your hard-won leads or complain about their quality?

What Should the Sales Close Rate Be?

ViewPoint

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. Sales isn’t qualifying down from 1000 marketing qualified leads to 14 sales qualified leads. Imagine Spending $208,350 on Marketing Leads That Are Trashed Immediately.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer.

How to Define & Measure Social Media KPIs – Part VII

Valasys

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs. Marketers can optimize their Social Media KPIs once they define & quantify them aptly to conclude the data points measured. Prologue.

How B2B Brands can benefit from Programmatic Marketing

Valasys

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. Prologue.

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The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Saving the changes, the marketers no longer have the fear of losing documents.

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Creative B2B Marketing Ideas for Small Business Success

Valasys

Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task. Tips to Leverage Creative B2B Marketing Ideas for Small Business Success. Modern-day marketing isn’t cheap. Learn more: How to Succeed in B2B Event Marketing.

Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Ways Content Personalization Benefits B2B Marketers.

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

It’s too often that marketers are worried about increasing SEO or driving traffic that they don’t pay attention to finding sites that match their brand’s messaging and positioning.”. Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further.

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Perfect time to make a Sales Call in 2020

Valasys

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? The key takeaway being if you get a sales lead – respond promptly. B2B Marketing

Dear CEO: Fix these three things and increase revenue

ViewPoint

Companies with optimized sales and marketing organization achieve results by doing three things well. Just three: Agree on your market, media and message. Deliver fewer, but better, leads to sales. Here is what you must do to fix it: Agree on market, lead definition, message. Walk out of your office and ask the first three marketers and the first three sales executives you see these three questions: How do you define our market?

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers.

Top 10 Email Marketing Tools & Why You Need Them

Valasys

Email Marketing always has been the most effective means of communication for businesses. To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery. Undoubtedly email marketing is one of the best marketing options available.

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How Many Blog Posts Should a B2B Company Publish Per Week?

Valasys

Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. According to a study by the Content Marketing Institute, about 91% of the marketers are doing content marketing.

How to Define & Measure Social KPIs – Part 4

Valasys

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. To analyze whether social media efforts have the right impact on the target market, marketers need to define the vital Social Media KPIs & align it with the short & long-term business objectives of their brands. Source: Sophisticated Marketer’s Guide to LinkedIn). Social Media Marketing

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

Sep 2019, will mark the opening of one of the grandest marketing events in the Middle East which will help the marketers delve deeper into the concepts such as the modern scenario of digitized audience experiences & indulgence, intelligent & predictive content strategies & assimilation of data-driven insights into the critical business decisions of the brands. B2B events marketing is a central theme to B2B marketing. B2B Marketing

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How to Define & Measure Social Media KPIs Part V

Valasys

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. Social Media MarketingPrologue.

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Methods to Draw Gen Z to B2B marketing Endeavors. B2B MarketingPrologue.

How Content Strategies optimize the number of followers on LinkedIn

Valasys

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Social Media Marketin

How to Define & Measure Social KPIs – Part – 2

Valasys

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. According to Hootsuite, 75% of the B2B businesses market on Twitter. Using Twitter Analytics, marketers can analyze the rise or dip in their total number of followers.

How to Define & Measure Social Media KPIs – Part VI

Valasys

Social Media KPIs form an important part of the marketing endeavors for the brands worldwide. KPIs are the lifelines for social media marketers. Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. “How to set Social Media KPIs” remains a vital question at the back of the head of every marketer. Prologue.

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. B2B MarketingPrologue.

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Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. Visual Storytelling Assistances B2B Marketers. The International Journal of Market Research quoted M.

How to Define & Measure Social KPIs – Part -1

Valasys

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. 58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). Often the marketers on social media prefer to pay for impressions.

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B2B Blog Post Ideas: Tried And True Ideas for B2B Brands

Valasys

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. We have compiled a list for the B2B marketing blog topics 2019: 1.

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B2B Blog Post Ideas: Tried And True Ideas for B2B Brands

Valasys

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. We have compiled a list for the B2B marketing blog topics 2019: 1.

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6 Metrics That Will Get You an Edge and Your CEO Clarity

B2B Lead Generation

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs lament, “Why can’t I see clear measures and ROI from our marketing?” The State of B2B Marketing Metrics. They lose visibility once a lead moves into the sales realm.