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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. It’s so much more than posting.

Resources 100
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10 Free Content Marketing Resources You Need to Bookmark

Contently

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? Content Strategy Course: Lead Generation.

Resources 195
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Maximizing impact: Marketing resource allocation in lean times

Martech

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice.

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64% of B2B Marketers Still Faced with Budget and Resource Challenges

KoMarketing Associates

B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges. Budget and resources (64%) top the list as the biggest challenges they are stacked against as they attempt to establish an ROI. B2B Marketers and Sales Alignment.

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Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Want to hear more from renowned B2B marketing leaders? Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Brandpoint’s Favorite Marketing Resources 2022

Brandpoint

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

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