B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. A successful media interview can help you achieve greater visibility within your target markets and enhance your credibility as a leading expert in your industry.

Press 59

Press Media Sample Rules 59

6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if. If nothing else, 2020 was ripe for profound reflection and reassessment.

CMO 62

CMO Press Cable Blast Campaigns 62

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .”

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. All from a press release. 6 Benefits of B2B Press Releases.

Press 67

Press B2B Blast Campaigns Public Relations 67

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. Help a Reporter Out (or HARO for short) is a very useful resource to get quoted in leading publications.

Press 69

Press Features Tips eCommerce 69

Lake One

AUGUST 13, 2020

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. What is Video Marketing. What are the Benefits of Video Marketing for Business. Video isn’t going away anytime soon and if they haven’t already, your competitors will start using video in their sales and marketing efforts.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. Create separate emails for different audience segments (leads versus customers, for example) so you can customize that messaging. Happy Marketing!

Press 55

Press Media Blast Campaigns Paid Search Agency 55

DivvyHQ

SEPTEMBER 20, 2021

What are the biggest challenges in the content creation process? Have new challenges arisen since the pandemic? In this post, we’re going to define the most common issues and provide you with proven fixes. Let's go!

Press 104

Press Content Process Buyer's Journey 104

BenchmarkONE

JULY 15, 2020

Louis, MO – July 6, 2020 – Benchmark Email, a leading software as a service provider of sales and marketing solutions, today announces the launch of the BenchmarkONE K12 Edition. Louis-based email marketing platform. In February of this year, Benchmark Email acquired MarketVolt, a St. About BenchmarkONE.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases.

PR 324

PR SEO Lead Scoring Lead Ranking 324

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Albacross

FEBRUARY 19, 2019

Most business owners understand that content is an integral part of succeeding online, but when pressed to explain how exactly can content help their lead generation , few know the answer. However, that doesn’t mean that content can’t be incredibly powerful for generating targeted leads. Study the Best in Your Industry.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Marketing Strategy 97

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Content Standard

FEBRUARY 2, 2021

So, how should you approach virtual event marketing to reel in sign-ups, maximize live attendance, gather quality leads, and produce valuable visual content for post-event engagement? A study of B2B marketers by Markletic found that bad connections were the biggest source of annoyance for virtual event attendees, followed by poor mics.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

Public Relations 100

Public Relations Press PR Content 100

Trade Press Services

JANUARY 29, 2024

Typically, sales, marketing and management-level personnel will have the largest networks and can generate the most impact. In fact, when an Italian company started an employee ambassador program , 15 percent of the company’s employees joined the initiative in only two months, leading to an 8.5

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Kaon

AUGUST 1, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. These solutions, in turn, help to drive increased sales and reduced marketing costs. Advertisements.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

Zoominfo

JULY 6, 2020

You’d be hard-pressed to find someone who didn’t have …. Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing.

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Madison Logic

DECEMBER 29, 2022

Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector. Madison Logic provides advanced B2B ABM services through its proprietary, industry-leading account-based marketing platform to improve its clients’ sales and marketing results.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Kaon

FEBRUARY 27, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D photo credit: Dave Rezendes.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. marketing Click To Tweet.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Visitor Queue

NOVEMBER 24, 2023

61% of marketers find that lead generation is the biggest challenge that they face. Knowing this, it’s easy to why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in.

Lead Generation 99

Lead Generation Automation Generation Leads 99

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Trade Press Services Newsletter

OCTOBER 4, 2023

No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat. The marketing channels you can use to A/B test your variables are nearly endless.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

BenchmarkONE

SEPTEMBER 10, 2019

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. By 2025 the CRM market is projected to reach nearly $82 billion and the email marketing market is expected to reach $22 billion ( Grand View Research ). . Read the original press release here.

Advertising Benchmark 88

Advertising Benchmark Enterprise Management Marketing Automation Services Work Management 88

Contently

FEBRUARY 21, 2017

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. But how can we ensure that AI-driven content is used responsibly?

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Pipeline Impact: How many prospects convert to customers based on your thought leadership marketing initiatives? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215