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The Intelligent Inbound Podcast: Lessons Learned from a Revenue Leader Turned SaaS Co-Founder

SmartBug Media

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. Inbound Marketing Techniques That Produce Tangible Results.

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Social Spotlight: How Zendesk became the champions of keeping it human

Sprout Social

I mean when we see their work, it makes us want to be better marketers and creatives. That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. On the latest #ZendeskForStartups Sit Down Startup podcast: [link]. ?? Make it yours.

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Marketer of the Month Podcast – The Logistics of Sales Enablement and Product Marketing

Outgrow

Welcome to the Marketer Of The Month blog! . We recently interviewed Nick Thompson for our monthly podcast – ‘ Marketer of the Month ’! The need for visually appealing, engaging product marketing. The need for visually appealing, engaging product marketing. No problem, just watch the Podcast!

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The Best of B2B Marketing Content: 9 Examples

Hubspot

But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).