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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. Marketing automation simply takes nurturing to a whole new level.

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares.

Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce

Modern B2B Marketing

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx.

Top Findings from the Marketo Email Marketing Benchmark

Modern B2B Marketing

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers use more email marketing tactics and get higher ROI.

The 2014 Digital Marketing Ecosystem

Cody Ward

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. How do they trigger a welcome email?

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Marketing Automation, B2B Marketing & the Future

The Lead Agency

But then came marketing automation. Perhaps it’s far from a panacea per se, but marketing automation has wedged itself within many B2B companies, assisting and addressing many marketers’ pain points. Here we’ll discuss some of the most common problems with traditional B2B marketing, and how marketing automation addresses those, reaffirming why marketing automation is indeed, the future of B2B marketing. Why is it the future of B2B marketing?

7 Ways to Increase Sales with Marketing Automation

Modern B2B Marketing

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals.

Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage

Modern B2B Marketing

by Maria Pergolino Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. These names are often fast-tracked over to sales, and then tossed back to marketing if they are not yet ready to purchase. Happy Marketing!

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does the sales team either ignore your hard-won leads or complain about their quality?

Why You Should Include Phone Calls in Your Email Performance Metrics

Modern B2B Marketing

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), Not all leads are created equal.

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6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity

Fathom

Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. Outbound marketing – What is that, you ask? What Is Revenue Marketing?

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

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Marketing Automation 101

Modern B2B Marketing

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes.

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Tags: General Marketing

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Marketo's Modern B2B Marketing.

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64 B2B Marketing Tools and Resources

Modern B2B Marketing

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them. Seven Lead Nurturing Tools and Resources. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper).

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Social networking stuff fits here too.