Marketing Budget ROI Website Personalization 
Single Grain
MAY 4, 2025
70% of marketers now have active account-based marketing programs in place, marking ABM’s transformation from a niche tactic to a mainstream B2B strategy. Advanced ABM tactics like AI-driven personalization are becoming essential, with 78% of B2B organizations reporting increased ROI from AI-personalized ABM campaigns.
Inbox Insight
SEPTEMBER 18, 2024
Unlike traditional marketing methods that cast a wider net, ABM campaigns allow businesses to concentrate their efforts on the accounts that matter most; those that are most likely to drive revenue growth. But in order to give them the best chance of generating leads and driving sales, these campaigns must be personalized.
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Single Grain
APRIL 29, 2025
This dramatic cost reduction is enabling small and medium-sized businesses to implement AI-driven personalization, content creation, and analytics previously only available to enterprise companies. The ROI for AI marketing tools has fundamentally shifted, making implementation viable for businesses of all sizes.
Single Grain
DECEMBER 4, 2019
Measuring ROI. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Content marketing is one of the most important ways to build your own micro-community around your brand. And one of the best ways to build a loyal community by educating your customers is to create a video course.
Martech
JULY 21, 2022
Here are four ways you can make the most of your marketing budget while driving meaningful results for your business. No matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. Audit your ads. Test, test, test.
Inbox Insight
OCTOBER 27, 2023
According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.
The ROI Guy
DECEMBER 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
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