multi-touch 
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
B2B Marketing Analytics
FEBRUARY 24, 2020
The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.
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B2B Marketing Analytics
FEBRUARY 4, 2019
The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.
LEADership
JUNE 17, 2014
Personal and professional schedules are being carefully planned to catch the games we absolutely don’t want to miss. Have we established our brand promise within the content marketing landscape? We need to publish content that is both relevant and easily found by our prospective buyers at various touch points during the buying cycle.
Oktopost
OCTOBER 26, 2020
Social media management (sometimes abbreviated as social media management) tools offer businesses software or web-based solutions for social media marketing, selling, and engaging prospects and clients in the digital realm. Sendible is one of the top social media management solutions specifically designed for digital agencies.
markempa
FEBRUARY 9, 2015
Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. White papers — Discuss industry trends and challenges, and solutions.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. White Papers. Build vs Buy Marketing Analytics.
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