multi-touch 
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
The Marketing Blender
MARCH 22, 2024
This allows you to aim your marketing budget and resources and solve the right problem. If plenty of people visit your website, but you aren’t getting leads, then conversion should be the focus #4 Creating Engaging Content Content is king in digital marketing. Go here for tips on creating a winning digital marketing plan.
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SmartBug Media
NOVEMBER 4, 2020
With much of our world being digital, it often goes overlooked as a successful marketing endeavor. But direct mail can be an integral part of your account-based marketing (ABM) campaig n, offering one more avenue to create its multi-touch strategy. Each piece of mail you send will use up some of your marketing budget.
Hubspot
JULY 15, 2020
That's why it's especially powerful for teams without overflowing budgets — because ABM enables you to start with ready-to-buy, high-fit accounts and tailor how you engage with them until you're able to have a fast-tracked funnel from the first to last touch. Kickstarting ABM for Small Teams. Let's dive into those in more detail now.
Outgrow
OCTOBER 18, 2022
How outbound marketing aids in achieving typical goals for enterprise clients. Doing more with less : marketing budgets in the downturn. And typically, we will be engaged to run the outbound or direct response outreach on their behalf, depending on those goals. Prioritizing building an aligned brand to drive growth.
SalesIntel
FEBRUARY 20, 2023
Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. Learn where you should focus on your limited sales and marketing budgets, especially at times like this when we are all asked to do more with less. Those are the five things we’re going to touch upon.
SalesIntel
FEBRUARY 20, 2023
Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.
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