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Why ZoomInfo is Acquiring Clickagy

Zoominfo

There is a message that I laid out when we IPO’d earlier this year in my Founder’s Letter that pervades the culture here at ZoomInfo: “that’s good, but it’s not good enough”. And, just three weeks ago, G2 Crowd honored ZoomInfo as the leader in “Buyer Intent Data Tools” thanks to reviews and feedback submitted by our customers.

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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Why ZoomInfo Chat is the next-generation conversational marketing solution

Zoominfo

That is where ZoomInfo Chat comes in”, says Arjun Pillai, former CEO of Insent.ai and now SVP of Growth and Strategy at ZoomInfo. Welcome to the next generation of B2B Chat Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions.

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Why ZoomInfo Chat is the next-generation conversational marketing solution

Zoominfo

That is where ZoomInfo Chat comes in”, says Arjun Pillai, former CEO of Insent.ai and now SVP of Growth and Strategy at ZoomInfo. Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions. ZoomInfo Chat goes well beyond providing automated FAQ responses or handling escalations.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Level up your marketing automation. Prepare your organization for automation with AI.

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ZoomInfo Acquires RingLead, Boosting Data Management

Zoominfo

Yet for the last two decades, efforts to automate sales and marketing motions at B2B companies have stalled, often because of bad data. Until recently, just having access to accurate intelligence about all of the companies in a business’ total addressable market was a big gap in go-to-market efficiency.

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4 Problems with Marketing Automation [Infographic]

Zoominfo

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).