Biznology

DECEMBER 22, 2015

3) Marketing Automation Software (MAS) for the Rest of Us. Until now, marketing automation software has only been accessible, affordable, and viable to enterprises. Keep your eyes on programmatic ad buying in 2016. Until recently, the buy-in started at $2,000/month and the sky was the limit.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

ANNUITAS

JUNE 2, 2016

As per Wikipedia (emphasis is mine): “the purpose of programming is to find a sequence of instructions that will automate performing a specific task or solving a given problem.” Certain data fields have been coded inconsistently in Salesforce or Marketing Automation, creating two or three names for only one group or category.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

Tony Zambito

FEBRUARY 7, 2012

Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins. Image via Wikipedia.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Tony Zambito

JUNE 14, 2010

Image via Wikipedia. Orienteering has become the new rage of outdoor sports and hiking.    It is a sport that requires navigational skills using the tools of an orienteering map and a compass to navigate from one point to another. 

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Tony Zambito

APRIL 29, 2010

Image via Wikipedia. Some of the great orators of our time had the gifted ability to communicate as well as rally an entire nation.    One of the most gifted was Winston Churchill.    Those speeches were born out of Winston Churchill’s many years of political service and his intimate knowledge of the British people. 

Buyer Personas 100

Buyer Personas Rules Marketing Automation Services Wikipedia 100

Webbiquity

MAY 28, 2013

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

Google 100

Google Adwords Allocation Marketing Automation Services 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

MAY 26, 2010

Image via Wikipedia. In Spain, for thousands of years Christian pilgrims have come to walk the Way of St. James where legend has it that the body of St. James is buried in northern Spain.    Today, many take this journey which has several different routes and has different degrees of difficulty. 

Buyer's Journey 100

Buyer's Journey Buyer Personas Wikipedia Social Media 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.     Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Adobe Experience Cloud Blog

OCTOBER 24, 2012

by Jon Miller I recently wrote in my post The ROI of Marketing Automation that for most companies, the difference between “good ROI” and “amazing ROI” is in their ability to complement the out-of-the-box software with the right people, ideas, and best-practice processes. You’re not alone. Why a nation?

Marketing Automation Services 48

Marketing Automation Services B2B Thought Leadership Paid Search Agency Wikipedia 48

Biznology

DECEMBER 21, 2011

Image via Wikipedia. Beyond blasting out prospecting campaigns, marketers must move toward a series of ongoing outbound messages, via multiple communications channels, to connect with multiple parties, over time. Here’s where marketing automation becomes an important resource for B-to-B marketers.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.  Technology : B2B leaders today will need to be mindful of how to assess and integrate sales enablement and marketing automation technology as well as the multi-varietal CRM applications that exists into enabling buyer experiences. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Ledger Bennett

FEBRUARY 24, 2020

“The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial, or hollow ostentatiousness”. Other blogs that may interest you. Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Tony Zambito

MAY 23, 2010

Image via Wikipedia. Recently, I watch the HBO documentary on the legendary UCLA Dynasty where UCLA won ten NCAA basketball titles in twelve years between 1964 and 1975.    A few years ago, I had the chance to meet John Wooden and engage in a brief conversation with him. 

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Webbiquity

JULY 19, 2016

Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, 7: The Six Best Google+ Marketing Tools. #8: 9: The 14 Best Marketing Automation Tools. #10: Pricing: $27 to $99 per month. Showcase reviews: Express Writers. Google Review Count: 11,200.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia. One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism.    Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages.    Brian Solis , a thought leader on social media and author of Engage! . 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia. Executives today, to achieve revenue growth strategies, will need to think radically different than at any time since the 80’s and 90’s when technology and the Internet altered the landscape.    In my previous article, I outlined reasons why executives need to make Buyer Experience Innovation a top priority. 

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia.   It has been the prevailing underpinnings for a market-driven economy for well over 250 years.  One of the most fundamental concepts in economics is that of supply and demand. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Hubspot

APRIL 1, 2016

4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. All these habits will come to the surface when you force yourself to halve the text you just speedily wrote. And they are.

Training 28

Training Wikipedia Creativity Marketing Automation Services 28

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   Companies are looking to social media and other means such as content marketing to fit into their existing structure and business operations.  In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    Buyers are asking for better experiences and better solutions.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years. 

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. One effective way to spice up your email marketing efforts is to use personalized video emails. Integrate personalized video marketing platforms with your marketing automation platform that can do the legwork for you. The Hero's Journey. Make your customer the protagonist of the story.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Adobe Experience Cloud Blog

APRIL 27, 2011

defined by Wikipedia as: “Customer relationship management… a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects”), cold calling — and lead generation have evolved in four important ways: 1. Thanks to Sales 2.0 We can help!”)

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

Tony Zambito

MAY 8, 2011

Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.  

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing.    This is old news now and has created the expanding industry of marketing automation. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Sharpspring

FEBRUARY 27, 2020

Omnichannel marketing automation is a term that seems to be popping up everywhere these days. We’re about to break down for you what an effective omnichannel marketing automation strategy looks like and how you can make it work to increase revenue for your business. OmniChannel Marketing Automation for Beginners.

Marketing Automation Services 73

Marketing Automation Services Marketing Automation Work Management Automation 73

Biznology

JANUARY 29, 2014

(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60