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The 11 undeniable benefits of marketing automation for B2B sales and marketing teams

The Marketing Blender

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

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How to Select a Fractional CMO Agency for B2B

The Marketing Blender

CRM usage) Mature the Marketing Effort for Repeatability and Scalability Continue Ideation for Fresh Opportunities Understanding the CMO Agency’s Approach to B2B Marketing Every agency has its unique approach to marketing. The post How to Select a Fractional CMO Agency for B2B appeared first on The Marketing Blender.

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How to Use Our B2B Marketing Plan Template Effectively

The Marketing Blender

Marketing Automation Software: Automating repetitive marketing tasks using marketing automation software. KPIs of a Marketing Plan Template Key Performance Indicators (KPIs) play a vital role in monitoring progress and success.

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Top 4 B2B Marketing Trends for 2020

The Marketing Blender

In fact, automated emails average 70.5% higher open rates and 152% higher click-through rates than non-automated marketing messages. You can read more about the process and benefits of B2B marketing automation here. 2020 B2B Marketing Trend #2: Data Reporting and Visualization.

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Top 4 B2B Marketing Trends

The Marketing Blender

In fact, automated emails average 70.5% higher open rates and 152% higher click-through rates than non-automated marketing messages. You can read more about the process and benefits of B2B marketing automation here. B2B Marketing Trend #2: Data Reporting and Visualization. Sales & Marketing Alignment.

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Boosting B2B Growth through Sales and Marketing Alignment

B2B Digital Marketer

A leading authority on accelerating revenue growth, Dacia is a fractional Chief Marketing Officer who has orchestrated over 100 organizational transformations during her 20-year career. ” “Marketing plans should be highly-actionable, living documents that then turn into execution plans.”

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How to structure your messaging to increase sales.

The Marketing Blender

At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The Blender Messaging Choreography. ” – Stephanie Parrish, Communications Marketing Lead, Byrne. appeared first on Blender.