12 B2B Marketing Automation Tools You Should Look Into

The Marketing Blender

12 B2B Marketing Automation Tools You Should Look Into. Marketing automation is essential for any business to successfully compete in today’s market. For business-to-business companies, implementing a marketing automation strategy can be a game-changer.

5 B2B Marketing KPIs You Should Be Tracking

The Marketing Blender

5 B2B Marketing KPIs You Should Be Tracking. B2B marketing KPIs are designed to help business executives make important decisions about the growth and development of their companies. B2B marketing KPIs are best used to inform and guide sales and marketing teams.

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The 11 undeniable benefits of marketing automation for B2B sales and marketing teams

The Marketing Blender

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to. The 11 transformational benefits of marketing automation for B2B companies. Improve your sales and marketing alignment.

How To Build A B2B Marketing Funnel

The Marketing Blender

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. What Is a B2B Marketing Funnel?

Your Simple Guide to B2B Marketing Analytics

The Marketing Blender

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Our Services.

5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. Use these to explode your business in the next twelve months!

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6 Examples of Really Effective B2B Marketing Growth Hacks

The Marketing Blender

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams.

Top 4 B2B Marketing Trends for 2020

The Marketing Blender

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Digital Marketing.

How to build a better Challenger Sales presentation in 2020

The Marketing Blender

B2B sales has never been a walk in the park. In fact, B2B buyers are typically 57% on their way to a buying decision before actively engaging with a sales rep, according to research by the Corporate Executive Board (CEB). However, the companies that win today don’t just provide a solution that customers already think they want—winners teach their prospects a whole new way of thinking. That’s the power of a transformative insight. What would you add to the list?”.

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Top 4 B2B Marketing Trends

The Marketing Blender

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? In fact, automated emails average 70.5%

How to make smart cuts to your Marketing Budget…

The Marketing Blender

How to make smart cuts to your Marketing Budget…. Feel the fear and do it anyways’ has been a mantra of mine for a long time, because I’ve learned that my emotions aren’t truth. This especially applies to marketing, seen by many CXOs as a “cost center.” Digital Marketing.

Your Go-To Guide to Creating a B2B Marketing Strategy Framework

The Marketing Blender

Your Go-To Guide to Creating a B2B Marketing Strategy Framework. Are you looking to create a successful marketing strategy but don’t know where to start? This blog post will outline the steps you need to take to create your own B2B marketing strategy framework.

How to structure your messaging to increase sales.

The Marketing Blender

The most compelling language you can use to sell focuses on the pain points of your customers. The sad truth is that most prospects don’t care. You must guide your prospects through the buyer’s journey. The B2B buyer’s journey is the process of how prospects become aware of, consider, and decide to purchase a product or service. The key is to deliver the right message at the right time. The Blender Messaging Choreography.

Top 3 benefits of working with a woman-owned business certified by NWBOC

The Marketing Blender

The Marketing Blender is proud to be a certified Women’s Business Enterprise. According to the National Women Business Owners Corporation ( NWBOC ), women-owned businesses represent the fastest-growing segment of the American economy. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). The NWBOC was the first national certifier of WBEs. Join Blender’s Blog today!

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5 email triggers to make automation work harder for B2B marketing

The Marketing Blender

5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. A thoughtful email can help prospects move through the buyer’s journey—from awareness of their problem to consideration of possible solutions to their final decision to purchase. Triggered emails take the guesswork out of timing.

How to optimize your LinkedIn profile for B2B success

The Marketing Blender

The search results that people see are determined by algorithms that use keywords to find the most relevant content. So, having the right terminology in your profile makes it more likely that prospects can find you. In the first section of your profile, click on the pencil icon.

See how PPC campaigns drive dramatic results for this B2B manufacturer

The Marketing Blender

The power of PPC campaigns drive traffic and leads for B2B companies. Pay-per-click advertising (PPC) is the most efficient way to drive traffic and leads for B2B companies today—period. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. The Challenge. The Solution. The Outcome. Our Services.

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How to calculate and allocate your marketing budget for the next fiscal year in 2020.

The Marketing Blender

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Start planning your marketing budget for the next fiscal year before the end of the fourth quarter sneaks up on you. Our Services.