KoMarketing Associates

AUGUST 6, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. There are still barriers that marketers face and need to overcome in order to see success.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. In terms of the top challenges, most marketers (39%) cited a lack of training/resources/knowledgebase. Identifying Top Marketing Automation Challenges.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Services 122

Marketing Automation Services Marketing AI Marketing Automation Automation 122

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). Customer relationship management (CRM) platforms and SEO tools were also replaced by the same percentage of marketers.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data. This figure has been stable: it was 16% in our 2017 survey and 18% in 2019. But There's More.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. 40% of respondents reported replacing their marketing automation solution in 2019. Program manager Nichole Cook. Get MarTech!

Customer Surveys 86

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 86

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. Data also shows automation drives a 14.5%

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Dig deeper: MarTech Replacement Survey.

Marketing Automation Services 119

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 119

Martech

JULY 1, 2022

That’s one of the standout findings of the 2022 MarTech Replacement Survey. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects. SEO and email are runners up.

Enterprise Management 86

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 86

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Most marketing automation failures come about from a lack of strategy. What can be improved?

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. It led the charge in 17% of cases, followed by IT (12%) and marketing staff (11%).

Customer Surveys 109

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 109

ClickDimensions

APRIL 4, 2023

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Below, we have complied a list of what makes a good survey versus what you should avoid when creating your surveys. What makes a good survey?

Customer Surveys 52

Customer Surveys Marketing Automation Services Customer Satisfaction Opinions 52

KoMarketing Associates

MAY 22, 2018

GetResponse and SmartInsights recently conducted the “Email Marketing and Automation Excellence 2018” report, and statistics showed that 28 percent of respondents consider themselves to be “basic” when it comes to email marketing automation. This is to say that they do not use many of the features of marketing automation.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

ClickZ

JULY 30, 2020

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. While marketing automation sounds great, it is not for everyone.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. This varies hugely from the usual survey results, which often show something like 50% penetration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 4, 2014

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). And if you really care about marketing automation success, tilt the odds in your favor by buying the full report. __ * I really struggled to find the best way to present this data.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Read next: 16 marketing automation platforms your organization should consider. Survey methodology. Get the daily newsletter digital marketers rely on.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Studies Automation 99

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. A multichannel view of prospect behavior.

Marketing Automation Services 82

Marketing Automation Services Marketing Automation Work Management Automation 82

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. How content strategy fits into marketing automation (and content marketing in general). That’s still (even in 2018) only 80 percent of B2B content marketers. equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. The post 6 marketing automation use cases where AI can help with data quality appeared first on MarTech.

Marketing Automation Services 108

Marketing Automation Services Marketing AI Marketing Automation Work Management 108

Sharpspring

SEPTEMBER 7, 2021

In recent years marketing automation has become synonymous with growth. But what’s the current state of marketing automation in today’s business landscape? Many marketing professionals already incorporate some level of automation into their programs. Where is Automation Being Used?

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

Benchmark Email

JANUARY 30, 2023

We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when… The post Five Marketing and Sales Pitfalls that Can Be (..)

Marketing Automation 98

Marketing Automation Automation Advertising Benchmark Customer Surveys 98

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking for? There are three ways to go with your marketing technology stack. We think most marketing teams are stuck with 2.,

Customer Surveys 83

Customer Surveys Features Work Management Marketing Management 83

Customer Experience Matrix

DECEMBER 19, 2017

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. While CDP Institute members are obviously not typical marketers (being smarter, richer, and better looking), the answers still provide some intriguing insights into the marketplace.

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

KoMarketing Associates

OCTOBER 3, 2019

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities. Marketing Automation as a Concern for CMOs.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

Sharpspring

OCTOBER 13, 2020

As you strive to amplify your marketing efforts, marketing automation can deliver significant benefits at affordable costs. In the rapidly evolving market, before you go all out on your marketing automation quest, you should take a step back and consider various factors. Understand your target.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Tips 114

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. The post 4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing appeared first on Marketing Insider Group.

Marketing Automation Services 337

Marketing Automation Services Multivariate analysis Marketing Automation Automation 337

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. To an extent, the majority of marketers have found their marketing automation integration strategy to be successful.

Marketing Automation 122

Marketing Automation Marketing Report Automation Planning 122