KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). Customer relationship management (CRM) platforms and SEO tools were also replaced by the same percentage of marketers.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads ( source ). Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Optinmonster

OCTOBER 29, 2023

That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.

Statistics 94

Statistics Paid Content Stats Blogger 94

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

SendX

MAY 21, 2021

Let’s advance further with the role of automation in b2c marketing. Automation History Today almost all the marketers, even from small and medium corporations, use automation to interact with their visitors. Marketing automation came into existence in the 1990s, but it gained momentum only around the early 2000s.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. It’s our hope that you use these marketing productivity statistics to improve your campaigns. That way, you can spend more time on the marketing activities that truly matter. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. Data also shows automation drives a 14.5%

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

KoMarketing Associates

MARCH 20, 2019

MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

Zoominfo

JULY 24, 2019

46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ). Over 50% of B2B marketers do not use direct mail to generate leads ( source ). Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Marketing Insider Group

JULY 19, 2017

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. This statistic […]. This statistic […].

Marketing Automation 171

Marketing Automation Automation Business Statistics 171

KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. However, there are still barriers that marketers face and need to overcome in order to see success.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. To an extent, the majority of marketers have found their marketing automation integration strategy to be successful.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

KoMarketing Associates

AUGUST 6, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. There are still barriers that marketers face and need to overcome in order to see success.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

OCTOBER 3, 2019

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities. However, just 1 out of 4 B2B marketers, in particular, agree with this sentiment.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

Adobe Experience Cloud Blog

JULY 8, 2019

Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis. For small businesses, whether to invest in marketing automation software is a legitimate question, especially if you’ve never used it before.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Work Management 134

KoMarketing Associates

MAY 22, 2018

GetResponse and SmartInsights recently conducted the “Email Marketing and Automation Excellence 2018” report, and statistics showed that 28 percent of respondents consider themselves to be “basic” when it comes to email marketing automation. This is an increase from 16 percent in Q2 2017, and 14 percent in Q2 2016.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. The post 4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing appeared first on Marketing Insider Group. Reduces Costs and Eliminates Monotony.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Sharpspring

MARCH 23, 2021

When considering CRM vs. marketing automation for your own business, the premise can seem the same. Still, if you have to choose, there are several things to consider regarding CRM vs. marketing automation. What Is Marketing Automation? How Can Marketing Automation Grow Your Business?

Marketing Automation Services 80

Marketing Automation Services Marketing Automation CRM Automation 80

Sharpspring

SEPTEMBER 7, 2021

In recent years marketing automation has become synonymous with growth. But what’s the current state of marketing automation in today’s business landscape? Many marketing professionals already incorporate some level of automation into their programs. The Agency Marketer’s Perspective.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Sharpspring

AUGUST 31, 2021

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”. It’s a good question, because more people are using marketing automation than ever before. Is Marketing Automation Right for Your Business?

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Paid Search Agency Automation 58

Marketing Craftmanship

AUGUST 18, 2017

Fast-Forward to Marketing Automation: History Repeats Itself. Most marketers understand the evolution of Marketing Automation technology. The error of many companies using Marketing Automation? Can Marketing Automation Save Itself from Extinction?

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. The Hubspot platform – which has often been regarded as an SMB platform (and is market dominant in less-than-1M-records segment) – performed strongly and is worthy of consideration for enterprise environments.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. Most respondents claim that they use marketing automation tools for social media management (29%), paid advertising (29%), and email marketing (28%).

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

SendinBlue

MARCH 16, 2021

Whether you’re just starting out or looking to improve on your existing activities, these marketing automation best practices will make sure you get the most from your efforts. And it’s true, automation has the potential to bring significant benefits for your marketing strategy. But only when it’s done right.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

Zoominfo

AUGUST 20, 2018

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). Marketing automation improves sales and marketing alignment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 113

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. To achieve their personalization goals, most marketers (72.72

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Stevens & Tate

MARCH 26, 2021

It is a common misconception that marketing automation and email marketing are essentially the same thing. In email marketing, you build an email list and then start sending out emails to market your business. How Marketing Automation Benefits Your Business.

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Email Marketing Automation 75

BenchmarkONE

MAY 19, 2020

By now, we’re all at least pretty familiar with the concept of marketing automation. Still, from the point of view of a small business owner, marketing automation can be a pretty challenging process. The growth of marketing automation means that an estimated 49% of businesses now use some form of email automation.

Marketing Automation Services 110

Marketing Automation Services Sales Qualified Leads High Quality Lead Marketing Automation 110

Optinmonster

FEBRUARY 5, 2020

Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ? Why Use Marketing Automation Tools ? Best Marketing Automation Solutions for Social Media Marketing. Best Marketing Automation Solutions for SMS Campaigns.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

BenchmarkONE

JANUARY 6, 2022

Fortunately, marketing automation helps you eliminate repetitive tasks and focus more of your time on high-value items on your to-do list and big-picture marketing plan. . Daily Tasks that Marketing Automation Makes Simpler . According to the latest statistics, marketing executives hold 12 meetings per week.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Lead Ranking Sales Qualified Leads 52

KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. Marketers have had access to an abundance of data, but as previous research has shown, they are still struggling to leverage it.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242