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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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Marketing Automation for Education

ClickDimensions

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

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How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? The Pros and Cons of Attentive.

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What is Marketing Automation in 2023?

ClickDimensions

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. Data also shows automation drives a 14.5%

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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

Let’s advance further with the role of automation in b2c marketing. Automation History Today almost all the marketers, even from small and medium corporations, use automation to interact with their visitors. Marketing automation came into existence in the 1990s, but it gained momentum only around the early 2000s.

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Using HubSpot Workflows to Empower Sales with Internal SMS

SmartBug Media

In the example here, I selected if the HubSpot Owner of the lead is Jen Spencer, send an internal SMS to my cell phone number. Using personalization tokens, program the workflow to send a custom SMS such as the following: [[ contact.firstname ]] from [[ contact.company ]] is on our HubSpot page.

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