vendor 
Martech
APRIL 21, 2023
Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?
SalesIntel
APRIL 17, 2024
In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
NOVEMBER 19, 2011
It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). Marketers have been doing such a bad job of selecting systems that they should forget their old approach and start from scratch. Forget the Past.
Customer Experience Matrix
NOVEMBER 17, 2011
Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. Financial strength: it's not enough to just survive.
Martech
FEBRUARY 3, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?
Martech
FEBRUARY 9, 2022
Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?
Customer Experience Matrix
OCTOBER 17, 2012
Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. MarketingPilot is best described as integrated marketing management for mid-tier companies. Financial terms were not disclosed. I profiled them in a February 2011 post.)
Expert insights. Personalized for you.
113 
Let's personalize your content