KoMarketing Associates

MARCH 20, 2019

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Marketers’ Success with Email Marketing Automation. This is compared to just 28 percent without incentives who said the same.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). As more marketers begin to look for new martech, previous research suggests that many had been unsatisfied with their solutions for quite some time.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area. Identifying Top Marketing Automation Challenges.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. Data capabilities appeared to lead in terms of the reasons behind switches in marketing tools. Leveraging Marketing Data and Analytics.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

Act-On

NOVEMBER 1, 2018

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching.

Marketing Automation Services 107

Marketing Automation Services Vendors Marketing Report Marketing Automation 107

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. To an extent, the majority of marketers have found their marketing automation integration strategy to be successful.

Marketing Automation 122

Marketing Automation Marketing Report Automation Planning 122

KoMarketing Associates

OCTOBER 3, 2019

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities. Marketing Automation as a Concern for CMOs.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

KoMarketing Associates

DECEMBER 1, 2020

Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Rather than access the platform, someone asks you to export a report in PowerPoint or Google Slides.

Marketing Automation Services 107

Marketing Automation Services Marketing AI Marketing Automation Work Management 107

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. A multichannel view of prospect behavior.

Marketing Automation Services 81

Marketing Automation Services Marketing Automation Work Management Automation 81

KoMarketing Associates

MARCH 16, 2021

Although many marketers have already begun to explore the benefits of artificial intelligence (AI) and how it can be used in the workplace, new research suggests that most would still consider themselves beginners in this space. Ramping Up Investment in Marketing Technology.

Marketing Report 169

Marketing Report Statistics Advertising Mediums Webinar Metrics 169

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation?

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Real-time reporting.

Marketing Automation Services 337

Marketing Automation Services Multivariate analysis Marketing Automation Automation 337

KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. However, there are still barriers that marketers face and need to overcome in order to see success.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

Adobe Experience Cloud Blog

MARCH 25, 2020

Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver. Leveraging Marketing Automation to Offer Key Benefits.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

KoMarketing Associates

JANUARY 23, 2018

Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations. How content strategy fits into marketing automation (and content marketing in general).

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? You can download this ANNUITAS|research report here.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

KoMarketing Associates

AUGUST 6, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. There are still barriers that marketers face and need to overcome in order to see success.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

Sharpspring

SEPTEMBER 7, 2021

In recent years marketing automation has become synonymous with growth. But what’s the current state of marketing automation in today’s business landscape? Many marketing professionals already incorporate some level of automation into their programs. The Agency Marketer’s Perspective.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

The Point

OCTOBER 20, 2014

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. In results based on responses from more than 400 business leaders and marketing professionals, Ascend2 reported that marketers’ concerns about lead generation have veered away from lead volume and towards lead quality.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Just 47 percent of marketers without incentives said the same, highlighting the potential benefits of marketing automation incentives.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

KoMarketing Associates

MAY 22, 2018

Many marketers are turning to email to reach out to customers and prospects, but in terms of automation, new research suggests that they are still lagging. This is to say that they do not use many of the features of marketing automation. Personalization and Email Marketing Effectiveness.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

markempa

MAY 30, 2017

To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research?

Linkedin 297

Linkedin Research Studies B2B 297

ViewPoint

APRIL 24, 2018

How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing automation—and when not to. times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports.

Validation 168

Validation Marketing Automation Lead Scoring Lead Ranking 168

KoMarketing Associates

AUGUST 23, 2018

If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

FMG Suite

FEBRUARY 21, 2024

Creating over 200 new pieces of timely and authentic content for its library each month, FMG empowers its customers to execute effective marketing campaigns in an efficient and compliant manner. For more information on FMG and its innovative marketing solutions, please visit www.FMGsuite.com. For more information, please visit [link].

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Heinz Marketing

JULY 2, 2019

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. How are today’s marketers reporting marketing’s impact? Let’s dive in.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Benefits of Marketing Automation. Marketing automation puts repetitive tasks on autopilot.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

KoMarketing Associates

DECEMBER 13, 2018

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. percent).

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149