Remove Marketing Automation Remove Price Remove Salesforce.com Remove Software

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Pricing: contact vendor. Pricing: free.

Tools 48

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Trending Sources

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. Workflows can manage both marketing campaigns and internal projects.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.

B2C 72

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. With mature features and a $1,000 per month starting price, the system is worth a look. It's priced at $500 per month for 10 users.

IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation.

B2C 62

Marketing Automation Systems are on the Rise

Webbiquity

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012.

Email 19

B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Here are some observations - consumer marketers have to build databases; B2B marketers don’t.

B2C 69

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

So the news here is price. In other words, this is a price cut. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. Whether Marketo actually makes any money at this price is questionable. If Marketo simply wanted to lower its entry price, why bother to create a new brand?

How RightWave Solves the Marketing Automation Skill Shortage

Customer Experience Matrix

One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. Marketing automation is still in its infancy.

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. Epiphany Marketing has its own email engine.

B2C 56

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. It’s the core foundation to all aspects of marketing success.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”.

CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions.

Sales 16

Dell To Resell Pardot Marketing Automation

Customer Experience Matrix

Dell announced today that it has added Pardot marketing automation to its list of Dell Cloud Business Software applications. Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. This is the same as Pardot’s direct-sold prices.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. Nor are many of the tiniest businesses ever going to use a marketing agency.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. ” — Marketing Insider Group. Owned by Salesforce.com.

The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. But in top-performing organizations, sales and marketing are closely aligned.

Tools 29

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz.

Microsoft’s $1.2 Billion Ticket to “Social Business”

Modern Marketing

The software-maker is agreeing to buy Yammer, a social network for the workplace, for $1.2 Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. “Microsoft has the weakest social play in the market.

Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. Even in the small business sector, that count would make Vocus one of the largest marketing automation systems.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures. For those of you who haven’t been paying close attention, a CDP is defined as a • marketer-controlled system that • supports external marketing execution based on • persistent, cross-channel customer data. Prices start around $1,000 per month although most clients pay more.

Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps. This allows marketers to adopt Autopilot without discarding their current tools, easing the transition.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. This group of marketers has different needs from even slightly larger companies.

The 17 Best Social Media Management Tools

Webbiquity

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Pricing: $10/$35/$100 per user per month; enterprise pricing by quote. Pricing: contact vendor for pricing.

Tools 132

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Pricing for Manticore VII, delivered on a SaaS platform, starts at about $24,000 per year.

The 29 Best Social Media Monitoring Tools

Webbiquity

Pricing: contact vendor for quote. Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Pricing: contact vendor for quote. Showcase reviews: PR Daily (Automate). Pricing: contact vendor for quote. Pricing: free.

Thunderhead ONE Provides Powerful Journey Orchestration

Customer Experience Matrix

There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. Interactions can also be tagged with other attributes such as channel, product, and marketing asset.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

Tools 62

The 14 Best Personal Productivity Tools

Webbiquity

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Pricing: free, $9 per month, or $72 per year. Pricing: free.

Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join. For those interested in forwarding-thinking marketing strategies, we have put together a list of our 6 sessions, which are a perfect fit for Dreamforce’s focus on The Social Enterprise this year. Ignite Your Content Marketing Success Using Infographics, Memes, and Videos. Marketing Automation can help!

NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

New-ish marketing automation vendor NurtureHQ showed me its product recently. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. Before building its system, the company spent six months talking to current marketing automation users.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations.

SMB 2

Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy.