Customer Experience Matrix

FEBRUARY 24, 2009

This is a perfectly straightforward approach, although I suspect that marketers may find it hard to keep track of the selection rules as they get increasingly complicated. Still, the general point is the same: marketing and sales must cooperate more closely than ever.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40