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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

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Essential Measures for Data Theft Protection in the Digital Age

Valasys

Whether it be through malware, phishing, or straight-up hacking, these digital bandits can wreak havoc on both individuals and businesses. Be Aware of Phishing Scams These scams are a common way for hackers to gain access to personal information and data.

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How to Get Brand Protection When Getting Email

Martech Advisor

However, breaking news that your customers were the victims of a "widespread phishing scam" or a "nasty data breach" can cause severe damage to your brand value. Sophisticated attackers create fake websites, phishing, and impersonation emails, posing as trusted brands to trick their targets into handing over sensitive information.

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

These come with automated reordering and subscription options also. 2. Automations - Omnisend. What it is - Ominsend started off as an email marketing tool. But now they provide other services including marketing automation and segmentation features. . Their automation tools have various notable features. .

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6 Benefits of RPA Technology in Customer Service

Televerde

An RPA system can help reduce the threat of these attacks and other security issues, such as phishing scams and data breaches. Cyber attacks are an ever-growing security issue.

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Optimize your Email Deliverability: Technology

Heinz Marketing

It has the potential to increase brand recognition, trust, and engagement and can help prevent phishing attacks by verifying the authenticity of the sender’s domain. One last authentication to note is BIMI , which stands for Brand Indicators for Message Identification. BIMI is a certification that displays a logo in the inbox.

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. 31% of senior marketers claimed that marketing automation was their biggest challenge to date. Final Thoughts.