Engagio

APRIL 18, 2018

Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. Predictive personas – some predictive vendors, like Leadspace, will determine the personas most likely to buy and supply more like them within your target accounts.

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

Engagio

JULY 10, 2017

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. In addition, intent vendors such as Bombora , MRP , and The Big Willow can deliver a layer of insight to maximize your findings. Account engagement by persona.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Remember that not everyone searches the way I do, with the keywords I would- focus on the data I see in my marketing automation system to tell me how people search.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48