The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation 100

BenchmarkONE

JANUARY 22, 2020

Which is what makes marketing automation genuinely amazing. It makes our lives a whole lot easier by automating certain tasks so we can focus on our other important duties. It makes our lives a whole lot easier by automating certain tasks so we can focus on our other important duties. But that’s not all.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

Act-On

SEPTEMBER 25, 2023

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. For a while, all was well in B2B marketing. It was the early aughts. And why not?

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Martech

SEPTEMBER 27, 2023

They provide great insight into the market and help me as I continue to advise my clients. I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) In this golden age of marketing technology, marketing automation is the godfather.

Peer-to-peer 109

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 109

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. The success of early 1:1 approaches to ABM caused marketers to seek ways to scale the impact, and practitioners developed additional approaches for 1:Few and 1:Many ABM.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Sharpspring

AUGUST 11, 2017

People want to consume video, and we need to meet them there when we’re promoting our marketing automation platform. Marketing automation is all about creating hyper-personalized conversations, and video content can be a big part of those conversations. Determining Our Video Marketing Strategy. Filming Logistics.

Marketing Automation Services 46

Marketing Automation Services Marketing Automation Advertising Agencies Automation 46

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Hubspot

FEBRUARY 6, 2020

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. Why Use Marketing Automation for Ecommerce?

Marketing Automation Services 93

Marketing Automation Services eCommerce Marketing Automation Automation 93

Hinge Marketing

JANUARY 27, 2022

In short, high growth firms have extended their lead over their slower growing peers by a significant amount in just one year. . How did they pull far ahead of their peers despite an economic calamity that spanned the world? . Tracking marketing and business development metrics are important to high growth firms.

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers have a lot of challenges their B2C peers rarely have to deal with. And actually, B2B marketers may not lag, or have so much catching up to do. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. B2C marketers sell to one.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Salesforce Marketing Cloud

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter. Advertising spend really has little to do with content marketing.

CMO 316

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 316

The Point

AUGUST 23, 2011

Horrified at the responsibility of investigating marketing automation solutions for your company? In a little over 20 minutes, you’ll learn: • What makes marketing automation different from older email platforms. • Who the leading vendors are in the marketing automation category. •

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Product use: Provide insight on how other organizations are using marketing automation. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

The Point

JULY 17, 2017

Here are just some of the key findings, along with what I believe these trends mean for demand generation marketers: FINDING : 59% of respondents say they now have formal buying groups or buying committees in place to review purchases. But that’s exactly the kind of information buyers want. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

The ROI Guy

NOVEMBER 7, 2017

Today you need more than “digital body language” from your marketing automation platform (MAP) to effectively engage with prospects. Today you need more than “digital body language” from your marketing automation platform (MAP) to effectively engage with prospects. Where are they falling behind their peer performance?

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

NuSpark Consulting

SEPTEMBER 4, 2016

Strategic hybrids of methodology and technology have inspired an uptick in the extent to which recruitment professionals in higher education are using marketing automation and customer resource management tools to bolster enrollment. Automate Your Efforts. Coordinate Content With a Calendar.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Which key goals will your marketing efforts affect? Your active collaboration with C-suite peers is pivotal in achieving and maintaining martech-business alignment.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Hinge Marketing

JANUARY 20, 2021

It then continues on to compare the fastest growing accounting and financial services firms (those having a compound annual growth rate of 20% or greater over a three-year assessment period) with their slower, no growth peers. Marketing and business development in a virtual world are new experiences for many firms. Key Findings.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Marketing automation remains a bellwether of martech. Why marketing automation, which I crudely lump together with campaign management and lead management products?

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Product use: Provide insight on how other organizations are using marketing automation. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Full Circle Insights

FEBRUARY 24, 2022

” “We are excited that Full Circle Insights is continuing to innovate on AppExchange as they implement marketing reporting capabilities native to Salesforce,” said Woodson Martin , GM of Salesforce AppExchange. SAN MATEO, Calif. , Feb. This new unlocked package simplifies this process. Additional Resources.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Influitive

JULY 17, 2014

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. While leadership skills are listed in all marketing executive job descriptions, the role of portfolio manager is often overlooked. Some marketing investments – such as CRM systems – are low risk and key to doing business today. Brand builder.

Peer-to-peer 113

Peer-to-peer Work Management Marketing Management Marketing Automation Services 113

Full Circle Insights

JANUARY 11, 2022

“We’re incredibly honored that Full Circle Insights has been recognized for the second year in a row, amongst the most innovative offerings of the year and we look forward to bringing marketers additional impactful products in 2022.” ” . . For more information go to fullcircleinsights.com.

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 107

Account Based Marketing Marketing Automation Services Marketing Management Vendors 107

Pam Didner

JANUARY 5, 2020

And attending conferences is one of the key components you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. Now without further ado, let’s review our five top tips to use Reddit for market research: 1. Find your audience. Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Webbiquity

OCTOBER 29, 2019

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Market reach.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing? We know it’s essential to help our customers to be successful.

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Inbox Insight

APRIL 22, 2024

Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy. Surprisingly, a majority of B2B marketers (68%) struggle with lead generation , revealing the intense competition they face in the online marketplace.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52