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Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. How to Replace a Marketing Automation System? Smart or foolish? Background.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. I like the search engine and search phrase features.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Netfactor’s Visitor Track – Web Leads Technology is one forerunner in this field and helps capture visitors to your company website and also translate which company they are from. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent.