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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

AI vs. Machine Learning — it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. Artificial Intelligence is a broad concept with many applications and machine learning is just one part of it. Defining Artificial Intelligence. Weak AI and Strong AI.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend.

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What Smartphone AI Means For the Future of Business Intelligence

QuanticMind

As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target them at the precise moment of purchase intent, and deliver a relevant message that helps them convert — easier said than done. The State of Today’s Business Intelligence.

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Our Top 9 PPC Predictions for 2019

QuanticMind

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More cross-channel marketing. Capturing their contact information so you can continue to market to them.

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13 More Bing Ads Secrets to Broaden Your SEM Coverage

QuanticMind

Last year we published some tips and secrets on how to expand your SEM strategy using Bing Ads. If you want to maximize the value of Bing Ads for SEM in 2020, here are 13 new tips and strategies to consider. For example, Bing Ads has its own Keyword Planner tool that marketers can use to build unique keyword lists.

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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals.