2021 State of the Top 25 Content Marketing Events

2021 State of the Top 25 Content Marketing Events

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Even though the pandemic has changed how we work, that doesn’t mean there aren’t still opportunities to network, learn, share, and connect with other marketers in the industry.

Below are the top 25 content marketing events for (the last part of) 2021. They are listed in order by date, with the last event covering thirteen dates between November 2021 and May 2022. You’ll also find three bonus on-demand events that took place earlier in the year that you don’t want to miss.

Top 25 Content Marketing Events for 2021

1: PubCon 2021

  • When: August 3-5, 2021
  • Where: Florida
  • Host: PubCon

With over sixty speakers, PubCon 2021 has a full schedule of events for every marketer. There’s a kick-off reception at the end of day one, and each day is full of activities between 9:00 AM and 4:30 PM. The conference wraps up with a two-hour closing ceremony. Registration fees range from $799 to $1,499 for walk-up registrants.

2: Engage 2021

  • When: August 5-6, 2021
  • Where: Virtual – from Portland, Oregon
  • Host: SEMpdx

Broadcast live from Portland, Oregon, Engage 2021 is a two-day virtual content marketing event featuring speakers from Convince & Convert, Chewy, LinkedIn, and more. Tickets for this online event are $99 per person. Guests can expect educational tracts to provide value for digital marketing agencies, SEOs, and everyone in between.

3: B2B Sales & Marketing Exchange 2021

  • When: August 9-11, 2021
  • Where: Encore Boston Harbor
  • Host:  DemendGen Report

With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. Registration fees range between $1,095 (standard pass) and $1,295 (all-access pass). This year’s event is “smaller and more personal,” so you’re encouraged to view the agenda to see how many seats are available per session.

4: Ascend 2021

  • When: August 15-18, 2021
  • Where: Hollywood, Florida (live-streaming worldwide)
  • Host(s): Oracle Applications & Technology Users Group (OATUG) and Oracle HCM Users Group (OHUG)

The theme for Ascend 2021 is “Elevating Insights for the Oracle Community.” Guests can either meet in Florida or attend this event virtually. Registration fees range from $1,395 to $2,195, depending on if you’re an OATUG member and staying inside or outside the Ascend hotel block. This event includes three keynote sessions, fifteen educational tracks, and separate in-person and virtual agendas.

5: B2B Marketing Leaders Forum Asia 2021

  • When: August 18-19, 2021
  • Where: Virtual
  • Host: B2B Marketing Leaders Forum

This year’s B2B Marketing Leaders Forum Asia 2021 is a worldwide virtual event. Registration prices vary depending on the number of people who are registering at once. Hear from over 30 B2B marketing leaders, including those from Verizon, Intel, Experian, Adobe, IBM, and more. You’ll learn about CMO/CEO alignment, demand generation, eCommerce in B2B, and more.

6: Gartner Marketing Symposium|XPO.

  • When: August 31-September 2, 2021
  • Where: Virtual
  • Host: Gartner

The Gartner Marketing Symposium‘s 2021 theme is “Connect for resilience and growth.” Registration for this event ranges between $1,250 (public-sector price) and $1,450 (standard price). This three-day symposium covers three topics, including marketing leadership, marketing innovation, and strategic advice.

7: MAICON 2021

  • When: September 13-14, 2021
  • Where: Virtual
  • Host: Marketing Artificial Intelligence Institute

Held as a virtual event, MAICON 2021 is returning for its second year with the theme “Grow Smarter with AI.” Registration fees depend on if you choose MAICON Live ($149) or All Access ($1,097). Guests can expect two days of keynote and break-out sessions, each developed to help marketers understand, pilot, and scale artificial intelligence.

8: The MarTech Conference 2021

  • When: September 14-15, 2021
  • Where: Virtual
  • Host: MarTech

The Martech Conference is a free virtual event featuring expert-led presentations and training delivering actionable tactics and proven strategies. Marketers have opportunities to discover how senior marketing leaders can succeed in 2021 and beyond.

9: Digital Summit Portland 2021

  • When: September 21-21, 2021
  • Where: Portland, Oregon
  • Host: Naylor Association Solutions

Spread over two days, Digital Summit Portland 2021 features over 40 actionable sessions, over 2,000 minutes of content, and keynotes from industry leaders from Instagram, Spotify, HarperCollins Publishing, Microsoft, and more. Registration fees range between $595 (main event pass) to $975 (platinum pass).

10: Dreamforce 2021

  • When: September 21-23, 2021
  • Where: San Francisco (and virtual)
  • Host: SalesForce

Presented by Salesforce, Dreamforce 2021‘s theme is “Success anywhere, Dreamforce everywhere.” For the first time, this is a global event. Salesforce is still working out the details for this event, but you can sign up for updates and news as it develops. Registration is expected to open during late summer.

11: FinCon21

  • When: September 22-25, 2021
  • Where: Austin, Texas (and virtual)
  • Host: FinCon

FinCon21 is an event you won’t want to miss if you’re creating personal finance content for the internet. Learn from peers and experts how to create, promote, and profit during keynotes, break-out sessions, big idea talks, and success labs. Guests can expect to hear from industry experts from Ally Invest, Bloomberg, and more. Passes range from $250 to $875, depending on the tier you select and if you’re attending virtually or in person.

12: SaaStr Annual 2021

  • When: September 27-29, 2021
  • Where: SF Bay area
  • Host: SaaStr

Brought to you by the largest community of SaaS entrepreneurs, executives, and founders, the seventh annual SaaStr Annual 2021 event includes three themes, over 150 speakers, and over 2,500 mentorship and one-on-one sessions. Registration fees for this three-day event range between $1,199 and $1,749.

13: CommerceNext: IRL 2021

  • When: September 28-29, 2021
  • Where: New York Hilton, Midtown
  • Host: CommerceNext

With over 80 speakers and 42 sessions, CommerceNext 2021 is an in-person summit that includes 11 keynotes, 24 break-out sessions, and more. Hear from industry leaders who include JustFab, Wayfair, Coach, Walmart, and more. Ticket prices range between $795 and $1,295. Guests of these content marketing events can expect six educational tracks, including:

  • Track 1: Digital Advertising: Strengthening Your Core
  • Track 2: Tomorrow’s Growth From Today’s Customers
  • Track 3: New & Differentiated Experiences
  • Track 4: Advanced Tactics for Core Channels
  • Track 5: Optimizing Ecommerce for Next Era of Growth
  • Track 6: New Twist on Traditional Channels

14: Content Marketing World 2021

  • When: September 28-October 1, 2021
  • Where: Cleveland, Ohio (and digital)
  • Host: Content Marketing Institute

Registration for Content Marketing World 2021 ranges between $699 and $2,399. You can also get virtual passes that include live streams and recordings for most of the events. During this annual event, you’ll hear from 225 speakers during over 123 hours of educational material—that includes keynotes, networking opportunities, and sessions.

15: Customer Service & Experience 2021

  • When: October 5-6, 2021
  • Where: Virtual
  • Host: Reuter’s Events

The Customer Service & Experience 2021 virtual event’s theme is “The Future of Service and Experience.” The key topics include learning how to increase satisfaction, exceed expectations, and drive success. There are answers, solutions, and strategies for every marketer with 15 speakers, 15 sessions, and 4 critical themes. You can apply for a live pass; otherwise, registration fees range between $999 and $1,999 for end-users and brands.

16: ANA Masters of Marketing Conference 2021

  • When: October 5-8, 2021
  • Where: Orlando, Florida (and virtual)
  • Host: ANA

With speakers from the NFL, Nestle Waters, Johnson & Johnson, Proctor & Gamble, and more, the ANA Masters of Marketing Conference‘s theme for 2021 is “Force for Good. Force for Growth.” Sessions are a mix of in-person and hybrid, including a golf and tennis tournament for in-person attendees. Registration fees range from $399 to $4,099, depending on the tier and package you select.

17: Inbound 2021

  • When: October 12-14, 2021
  • Where: Virtual
  • Host: Hubspot

Hubspot’s Inbound 2021 registration fees range from $0 (limited access) to $149 for this virtual event. During this three-day event, you’ll hear from featured speakers, including Oprah Winfrey, Brian Halligan (HubSpot’s co-founder and CEO), Dharmesh Shah (HubSpot’s co-founder and CTO), and many others. The agenda is packed with marketing, sales, HubSpot Academy, customer success, spotlight, and break-out sessions.

18: Strategic Marketing USA

  • When: October 12-14, 2021
  • Where: Virtual event
  • Host: Reuters Events

The Strategic Marketing USA event unites the most influential CMOs. It maps out the future of marketing, showcases innovation, and sets benchmarks. 2021’s event theme is “Move Beyond Marketing: The Future of Consumer-Based Relationships.”

19: Advertising Week New York 2021

  • When: October 18-21, 2021
  • Where: New York City (and virtual)
  • Host: Advertising Week

Advertising Week New York 2021 is a four-day event that includes over 500 speakers, over 200 hybrid events, and six hybrid stages. Stages include The Studio, The Great Minds, The Tech Lab, The Innovation Factory, The Creative Showcase, The Screening Room, and The Market. Although it takes place in New York City, people from across the globe can also attend virtually. Registration fees range between $549 (for delegates) and $999 (for super delegates).

20: LEADSCON 2021

  • When: October 21-22, 2021
  • Where: MGM Grand, Las Vegas
  • Host: Access Intelligence, LLC

LEADSCON 2021 is a two-day in-person event that includes keynotes, networking, break-out sessions, an exhibit hall, and content from past shows. Registration is $995, with group rate discounts available. Guests can expect to hear from speakers from LegalZoom, State Farm, Home Advisor, and more.

21: VidCon 2021

  • When: October 22-24, 2021
  • Where: Anaheim Convention Center, Anaheim, California
  • Host: VidCon

VidCon 2021 specifically targets video marketers and features three tracks—the Community Track, Creator Track, and Industry Track. Industry speakers include those from Wave, Pinterest, Facebook, Warner Music Group, and more. Ticket prices range from $49 to $688, depending on which track you select.

22: TC Sessions: SaaS 2021

  • When: October 27, 2021
  • Where: Virtual
  • Host: TechCrunch

The theme for TC Sessions: SaaS 2021 is “SaaS—The Next Generation.” Attendees can expect to hear from CEOs scaling multi-million dollar companies. Engage in four tracks, including Scaling SaaS, Keeping SaaS Safe, Fundraising for SaaS, and Building SaaS. Ticket prices range between $35 (for students) and $299 (for an early-stage startup exhibitor package).

23: NRF2022

  • When: January 16-18, 2022
  • Where: Javits Center in New York
  • Host: National Retail Foundation

NRF2022‘s theme is “Accelerate.” With approximately 30,000 industry experts, retailers, and vendors, this event is an excellent networking opportunity. Not only do sessions help tackle the industry’s most challenging topics, but they also help forecast what’s next. Registration fees vary depending on which pass you select and if you’re a retail member or non-retail member.

24: RSA Conference 2022

  • When: February 7-10, 2022
  • Where: San Francisco, California
  • Host: RSA Security, LLC.

The theme for RSAC 2022 is Transform. Register your interest for this event now and save $100 off “full” conference passes. Registration for this event opens in September 2021. RSA’s 2021 event is currently available on-demand and includes over 250 sessions and resources from over 300 cybersecurity organizations.

25: Sales Enablement Summit 2021-2022

Some of the world’s largest companies are attending the Sales Enablement Summit, including Amazon, American Express, Google, Microsoft, Salesforce, HubSpot, and more. Registration fees range between $795 (team pass) to $1,195 (platinum pass). Here are the locations, websites, and dates for each of the following content marketing events:

BONUS: 2 On-Demand Events You Don’t Want to Miss!

Adobe Summit 2021

  • When: April 27-29, 2021
  • Where: Virtual – available on-demand
  • Host: Adobe

Users with an Adobe account can download the Adobe Summit 2021 for free. Featured content includes the opening keynote, where Adobe executives and global business leaders show the keys to business growth. You’ll also have access to sneak peeks into the latest Adobe Labs developments and a highlight reel.

MozCon 2021

  • When: July 12-14, 2021
  • Where: Virtual – now on-demand
  • Host: Moz

For content marketers who want to hone their SEO skills, MozCon 2021 is an event you don’t want to miss. Touted as “Not Your Typical Marketing Conference,” coordinators found themselves learning new tactics for delivering this event due to the pandemic. You’ll hear from over twenty speakers, have access to SEO marketing tactics, and connect with other marketing community members.

New content marketing events pop up frequently, and you can expect to see a lot more during 2022. If you know about an event that isn’t listed here, please let us know on LinkedIn!