Salesforce Marketing Cloud

AUGUST 18, 2023

Dreamforce is the perfect place to deep dive into automation, integration, and AI. Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Automation 98

Automation Peer-to-peer API Communities 98

Salesforce Marketing Cloud

FEBRUARY 12, 2024

The Salesforce job market is only growing, powered by AI. AI and data skills A few years ago, we’d have said AI and data were critical skills for a few specific roles. Make sure you’re up-to-speed on these crucial AI and data skills. It’s how you can write a sales email based on templated prompts.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Hinge Marketing

FEBRUARY 16, 2022

This year’s study showed that while marketing budgets have stabilized after a rapid ascent last year, high growth AEC firms are introducing new digital techniques into their repertoire to help stimulate growth. They also use technology to track their marketing and business development activities more frequently than their counterparts. .

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

ClickZ

JUNE 17, 2020

30-second summary: It’s been a wild year for marketers all around the world as they struggled to adapt to the rapidly changing world impacted by the COVID-19 pandemic. . In a post-COVID-19 world, we’re expecting to see more and more marketers use this technology to thrive during a crisis. . The role of AI during COVID-19.

Advertisements 124

Advertisements Advertising Peer-to-peer Ethics 124

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. Join the group to register!

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

ClickZ

AUGUST 10, 2020

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Dynamic, data-driven, automated creative.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Attend industry events, engage in online forums, and participate in networking groups.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. The first network email was sent by computer engineer Ray Tomlinson in 1971. The first network email was sent by computer engineer Ray Tomlinson in 1971.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Instead of listing biotech entrepreneurship as your field of expertise, narrow it to something like entrepreneurship focused on AI-driven drug discovery. Do clearly specify your area of expertise.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Salesforce Marketing Cloud

JUNE 28, 2023

Be a Trailblazer with Salesforce Demand for Trailblazers with AI, data, and Salesforce skills is on the rise. One of the most exciting things about working in the Salesforce ecosystem is the opportunity to carve your niche and build your career, brand, and professional legacy. To “show up” is just one part of the equation.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Salesforce Marketing Cloud

JUNE 13, 2023

Whether you’re a Salesforce newbie eager to learn and network with the Trailblazer Community or a longtime Trailblazer ready for a boost of inspiration, Trailblazer Community Conferences are for you, and there’s a good chance one is happening in your area! Check out this calendar of Community Conferences happening right now!

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. But let’s be honest, you get out of AI what you put in. Wondering how to write awesome ChatGPT prompts for marketing? Wondering how to write awesome ChatGPT prompts for marketing? Need to know how to use AI to position yourself and your brand well?

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Hinge Marketing

JANUARY 27, 2022

In short, high growth firms have extended their lead over their slower growing peers by a significant amount in just one year. . How did they pull far ahead of their peers despite an economic calamity that spanned the world? . Tracking marketing and business development metrics are important to high growth firms.

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B Marketing 110

B2B Marketing Work Management Marketing Management Peer-to-peer 110

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. Why marketers solve for who’s willing to buy, and why of those willing to buy , only half are willing to fight for it.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Modern B2B

AUGUST 14, 2023

Generative AI – the content engine This is the AI space where mass adoption is taking off, with usage leaping ahead of a decent understanding of the risks and opportunities – creating and refining content using algorithms.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Seismic

OCTOBER 18, 2023

Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in? According to LinkedIn , employee advocacy is effective because an average employee network has ten times as many connections as a company has followers.

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. June 7-10, virtual, B2B Marketing Exchange. It’s been a long haul.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. What you’ll learn: What is channel sales? See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Walker Sands

OCTOBER 23, 2023

Here are some of the key security topics that generated buzz among on-site journalists and reporters at these events: Generative AI takes center stage Back in April , I called AI the “unofficial theme” of RSA, and this trend continued with Black Hat and DEF CON. But reporters were clearly experiencing generative AI fatigue.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Biznology

MARCH 19, 2019

Our goal is for Biznology to be a strong, valuable peer-to-peer learning network that helps you make smarter decisions for your business today — and prepares you for what’s next. We are very pleased, honored, and excited to announce the launch of the new Biznology.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Onalytica B2B

MAY 29, 2018

Key Topics: AI, IoT, Big Data, Data Science. Data Strategy Development, Marketing Data Science, Data Science Training. I often find myself motivated and inspired by my coding peers over on Instagram. ?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. You can’t use AI to activate your employees.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Metadata

OCTOBER 19, 2022

3 Key Marketing OS Product Announcements. We’re on a mission to turn B2B marketers into superhumans,” said Gil Allouche, Metadata CEO. The demand for this conference proves marketers are eager to level up their game with best practices and playbooks, while getting closer to creating tangible pipeline and demand. 2nd annual.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Salesforce Marketing Cloud

MAY 22, 2023

Skill up with an industry leader —Salesforce is the #1 CRM application , as noted by IDC’s 2022 worldwide revenue market share. Stay ahead of the innovation curve —Salesforce is committed to releasing updates and new features three times a year, which helps developers make the most out of our platform with AI + Data + CRM.

Peer-to-peer 52

Peer-to-peer API Communities CRM 52

Vidyard

AUGUST 9, 2017

AI isn’t a far off dream—it’s a present reality. Machine learning algorithms and neural networks now have their wiry digital hands in everything from self-driving cars to detecting credit card fraud and determining what we watch. Why does AI determine what we watch? AI Helps Write the Script.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c – a Lighthouse Example of Trojan Horse Content Marketing.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Contify

OCTOBER 6, 2020

Contify market intelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for Market Intelligence Software | Fall 2020 by G2.com,

Enterprise Management 52

Enterprise Management Marketing Management Peer-to-peer Marketing Report 52