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10 Tough Questions to Evaluate Your Target Account List

The Point

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed.

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5 essential tips to clearly define your ideal target market

Tomorrow People

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Marketing Strategy Target Market

Target 288
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Targeted Advertising: Does it Actually Work?

Contently

Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads. Today social media comprises most of the $455 billion spent annually by digital marketers worldwide.

Target 192
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How Video Marketing Is Reshaping Content Strategies

Contently

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.

Video 136
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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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How to Win Back Lost Customers Using Targeted Content

DivvyHQ

Producing and delivering targeted content to this audience definitely helps in this case, as it can directly address their concerns. It's hard for companies to be successful if they are regularly losing customers. So when a customer leaves, you have to find ways to win them back.

Target 102
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Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow | What’s Your Edge?

Vision Edge Marketing

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics.

Strategy 208
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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies.

Vertical 222
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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.

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The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. Visit my website for more content on industrial marketing.].

Industry 213
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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. To craft your own, you’ll need to get clear on your company’s target audience, value proposition, values, and mission.

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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently

What’s very clear is that today’s kids and teenagers—the target demo of the future—have a unique relationship to content. According to marketing insights delivered at AdExchanger’s Industry Preview, Gen Z can be characterized in a few specific ways. Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. But soon they’ll be all that marketers care about.

Target 167
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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. Audience Targeting.

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Inbound Email Marketing Strategy

SendX

There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Today, these advertising strategies have become obsolete, however. this marketing strategy is quite useful.

Email 317
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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. How to develop messaging and personas that will ensure an effective LinkedIn strategy.

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How Brands Can Elevate Their SEO Strategies in 3 Steps

Contently

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. Write for your target audience, then optimize where it makes sense,” she says. Strategy

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Do You Have a Storytelling Strategy Yet?

DivvyHQ

Are you using storytelling in your marketing? Check out our latest article on the benefits of storytelling and how to develop a storytelling strategy that works for your brand. You should be!

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In my last post , I discussed a few different options for targeting on LinkedIn.

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6 Best Strategies for Targeted Lead Generation

Only B2B

Targeted lead generation is equally important and just putting your website together with a contact form is not enough. We have put together 6 strategies in this article that will help you to target lead generation effectively. Use Email Marketing for Lead Generation.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Top 5 SEO Strategies to Help You Rank Higher

Contently

An SEO strategy is essential to playing the marketing long game. To keep up, you need to stay up-to-date on the latest strategies and search engine updates. Keyword research is critical to a good SEO strategy. Content Marketing Strategy seo strategy

Help 204
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5 Data-Driven Ways to Improve Audience Targeting with Content

DivvyHQ

Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy.

Target 101
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3 Keys to Targeting Online Communities

Heinz Marketing

By Win Salyards , Marketing Consultant at Heinz Marketing. Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success.

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5 Ways Marketing Videos Can Help Industrial Businesses Reach Their Target Audiences

Industrial Marketer

Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. In fact, 87% of B2B marketers say video has increased their website traffic. Content Marketing Strategy Creativity Featured industrial marketing video

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.

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5 Tips for Content Marketing Success in Fiscal Year 2023

Contently

When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Only slightly more than half of organizations have a content marketing strategy. Step 1: Align your content marketing strategy around business goals.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? Here are a few ways a CMP makes end-to-end content marketing seamless.

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Four Tactics to Incorporate Personalized Marketing into a Content Strategy to Reach Your Target Audience

Launch Marketing

In marketing, reaching and connecting with your target audience is critical. While it is first important to define your target audience and buyer personas, making the effort to connect with them through content marketing makes all the difference.

Target 102
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What Is a Marketing Strategy?

Marketing Insider Group

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. What exactly is a marketing strategy?

Strategy 293
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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6 Key Initiatives That Will Make Your Content Strategy Shine

Contently

It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place. A content strategy typically spans the entire content marketing funnel, from awareness to decision and possibly through customer success.

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44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

KoMarketing Associates

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. Uncovering the Potential Marketing Benefits of AI.

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Is Your SEO Strategy Aligned with Your Content Marketing Strategy?

DivvyHQ

Since optimizing for search requires a fine balance between on-page and technical SEO, content teams must work hand-in-hand with SEO specialists to reach more qualified prospects and convert them into loyal customers. Follow these guidelines, and you’ll have a better shot at alignment success.

Strategy 119
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Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.

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Understanding Target Audiences: Generational Marketing

RDW Group

The ads that entice … The post Understanding Target Audiences: Generational Marketing appeared first on RDW Group. StrategyWe’ve all seen advertisements on different media platforms and thought, “Wow, it’s like they know me.”

Target 71
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Building a Customer Experience Management Strategy

DivvyHQ

Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more! If you're looking to improve your customer experience, this new article is a must-read.

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How to Develop a Successful Regional Content Marketing Strategy

DivvyHQ

To give your brand a fighting edge, you need to narrow your focus, and a great way to do that is to concentrate on regional content marketing. But how can you develop such a strategy? Your organization is only one of millions around the world competing for attention online.

Develop 102
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More than 40% of Marketers Now Using Location-Based Marketing for Targeting

KoMarketing Associates

Not all marketers have been focused on location-based marketing (LBM) as a part of their overall strategies. Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing.

Target 288
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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, and marketers want to deliver. But how do you break through the digital noise? Download Sendoso’s new eBook to discover new ways to engage the enterprise buyer with strategic ABM gifting.