Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Marketing Strategy 274

Marketing Strategy Content Marketing Digital Marketing Funnels 274

SendX

NOVEMBER 12, 2020

There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Email marketing helps you in improving your efforts to get more leads as email marketing is most relevant to these stages of the inbound methodology.

Email Marketing 317

Email Marketing Marketing Strategy Marketing Inbound Marketing 317

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Today, we’re covering several key strategies these four brands have been using for years.

Marketing Strategy 363

Marketing Strategy Product Marketing Marketing Funnels 363

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 286

Marketing Strategy Marketing Banner Ads Social Marketing 286

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Service 268

Service Marketing Business High Quality Lead 268

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 300

Statistics Video Marketing Marketing Stats 300

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Understand Your LinkedIn Audience.

Marketing Strategy 363

Marketing Strategy Linkedin Marketing User-Generated Content 363

Marketing Insider Group

SEPTEMBER 26, 2022

It’s a tough road ahead, but you know your market like the back of your hand. You need to adopt a solid content marketing strategy to maximize the eyes on your product. Educating potential buyers can promote awareness and begin to cultivate leads that you can nurture. Source: Marketing Insider Group.

Content Marketing 246

Content Marketing Marketing Strategy Content Product 246

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. Guest post by Jerusha Carolin.

Email Marketing 300

Email Marketing Marketing Strategy Personalization Psychographics 300

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 275

Relevance Marketing Marketing Strategy Marketing Mix 275

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Authenticity helps build a connection with the audience and makes the show more relatable and engaging.

Content Marketing 139

Content Marketing Marketing Strategy Content B2B Thought Leadership 139

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Live stream where your audiences live.

Marketing Strategy 149

Marketing Strategy Video Marketing Content User-Generated Content 149

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Content Marketing 310

Content Marketing Content Marketing B2B Marketing 310

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

B2B Marketing 259

B2B Marketing Social Media Social Marketing B2B 259

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 272

Social Media Advertisements Advertising Media 272

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 227

Social Media Promotion Media Tips 227

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Youtube 315

Youtube Marketing Strategy Marketing Search Marketing 315

Marketing Insider Group

MARCH 18, 2021

Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration.

Social Media 352

Social Media Social Marketing Marketing Strategy Media 352

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Make Your Events More Accessible.

Event Marketing 282

Event Marketing Marketing Email Marketing B2B Marketing 282

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Cost-Effective: Are you getting the most value out of your current strategy? What will be worth their time?

B2B 359

B2B Content B2B Marketing Guidelines 359

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. In this post, we’re taking a look at how to create video content that will benefit both you and your audience. Now is the time to become an expert on creating video content.

Content Marketing 282

Content Marketing Content Video Marketing Marketing 282

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Marketing 200

Marketing Email Marketing Marketing Strategy Social Marketing 200

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

B2B Marketing 354

B2B Marketing Marketing Strategy B2B Account Based Marketing 354

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 83

SMS Marketing Strategy Marketing Email Marketing 83

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . Image Source ).

Marketing Strategy 138

Marketing Strategy Video Marketing Marketing Interactive Marketing 138

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. Whether that is educational or entertainment-based value, every company has a niche market. The key to success is finding that niche and determining what speaks to your audience. Post conversational content 2.

B2B Marketing 78

B2B Marketing Social Marketing Marketing Strategy B2B 78

BuzzSumo

MAY 10, 2023

Over emphasis on buyers at the bottom of the sales funnel has led marketers to neglect content marketing for ecommerce. Ecommerce marketers should learn from the retailers of years gone by: content marketing works. Their strategy included content marketing for ecommerce success. Data, Please!

eCommerce 121

eCommerce Marketing Strategy Marketing Ad Building 121

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Content Marketing 103

Content Marketing Marketing Strategy Content Marketing 103

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. Data and insights are essential for any business looking to take its digital strategy to the next level.

B2B Marketing 135

B2B Marketing Marketing Strategy B2B Marketing 135

Optinmonster

FEBRUARY 9, 2023

Want to know how to market digital products successfully? Marketing digital products has its own unique challenges and opportunities. So you’ll need a smart digital product marketing strategy to get the results you want. To get to that point, though, you need a strong digital product marketing strategy.

Marketing Strategy 118

Marketing Strategy Digital Marketing Funnels Product Marketing 118

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

B2B 147

B2B Content B2B Thought Leadership Brand Identity 147

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform.

Marketing Strategy 133

Marketing Strategy Linkedin Tips Marketing 133

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? Now it’s time to get it in front of your target audience! There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. But what is content marketing? Absolutely!

Promotion 73

Promotion Marketing Websites Search Marketing Social Media 73

Stevens & Tate

NOVEMBER 21, 2022

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. For business owners and marketers, AI has also become essential to improving B2B marketing strategies.

B2B Marketing 112

B2B Marketing Marketing Strategy B2B Marketing 112

Heinz Marketing

APRIL 2, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 4 Tips for Reengaging with Audiences Post-Pandemic. The Triad Tempo is a strategy utilized to develop success in businesses through creating quality engagement.

B2B 88

B2B Personalization B2B Sales Trust Marketing 88

Heinz Marketing

FEBRUARY 8, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Experts have slashed their former growth projections for 2023. But once you’ve mastered your marketing foundations –such as your ideal customer persona, buyer journey, and supporting tech–creating a path forward becomes much less challenging.

Efficiency 82

Efficiency Promotion Marketing Multi-Channel 82

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal. What is SMS Marketing and what different kinds of SMS marketing exist?

SMS 114

SMS Social Media Social Marketing Marketing Strategy 114