Tony Zambito
JANUARY 11, 2022
Buyer insights and buyer personas act as a compass for business leaders in uncertain times. Requiring robust insights and forward-looking buyer personas to inform just how to navigate uncertainty. In what seems like eons ago, buyer personas originated at another time of uncertainty.
Tony Zambito
FEBRUARY 21, 2022
B2B Leaders Must Develop Unified Approaches to Buyer Strategies and Customer-Centricity. Resulting in fragmented buyer strategies. This level of fragmentation and silo orientation affects corporations’ abilities to execute buyer strategies.
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Contently
JULY 21, 2021
If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. The problem with personas. Storytelling Strategy buyer personas
Tony Zambito
JANUARY 15, 2022
Lack of buyer insights and brand vision can doom growth strategies. A struggle for leaders is in aligning their teams and tactical operations with business growth strategies. How well are these interactions aligned with business growth strategies?
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.
Tony Zambito
MAY 2, 2021
Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The new shift in buyer goals and interaction preferences will lead to a return of focus on buyer insights and understanding buyer persona goals.
Tony Zambito
NOVEMBER 23, 2020
Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. Your buyer personas are a picture in time of your buyers. There is an important caveat to updating buyer insights and buyer personas.
Tony Zambito
MAY 5, 2021
Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. In order to put your buyer personas at the center of brand storytelling, you can make certain that they provide the following elements: 1 – Descriptive of Who Buyers Are.
Zoominfo
SEPTEMBER 30, 2020
There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas?
Tony Zambito
JANUARY 13, 2022
The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. How to develop messaging and personas that will ensure an effective LinkedIn strategy.
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Content4Demand
OCTOBER 13, 2021
Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. That’s what makes personas so incredibly important. You need to do your research to understand who your key personas are. The post Researching Personas?
Tony Zambito
OCTOBER 23, 2016
The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers. Missing out on important correlations that can illuminate both important customer and market dynamics.
Litmus
MAY 20, 2021
Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences. While there are a lot of fancy new tools and fad strategies designed to do just that, one of the best ways is to get to know your audience. What is a persona?
Tony Zambito
APRIL 30, 2021
Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. When it comes to buyer goals, organizations today will need to get more specific about encoding understanding of buyer persona goals into their marketing and sales capabilities. .
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.
SmartBug Media
DECEMBER 28, 2022
On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job. How can we as marketers appeal to the entire persona?
Launch Marketing
JUNE 15, 2022
Buyer personas drive many aspects of your organization but especially marketing. Understanding the people your products or services benefit from should inform and guide all your marketing efforts. Looking for a deep dive into buyer personas?
Tony Zambito
JANUARY 22, 2017
In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out. Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Cloud-based applications are creating new business models enabling not only entry into existing markets but the creation of new markets.
B2B Lead Generation
JANUARY 23, 2018
How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. If they’re not good enough, every part of your marketing strategy will suffer. That’s why I’m sharing five easy ways to improve your buyer personas.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.
Tony Zambito
FEBRUARY 15, 2022
Organizations need to earn access to insights both at a market and customer level. The market-level trust allows for gaining access to critical insights from new buyers, new markets, and new product development efforts. Decisions that are rife with investment and market risks.
Heinz Marketing
NOVEMBER 17, 2022
By Brittany Lieu , Marketing Consultant at Heinz Marketing. So after many hours and iterations, your team has landed on the perfected set of buyer personas. Detailed with pain points, goals, job responsibilities and attitudes, these personas represent who you want to market to.
Marketing Interactions
JUNE 27, 2021
I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. Proving the ROI from content marketing.
Tony Zambito
NOVEMBER 2, 2016
Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Digital disruption can affect both consumer and business markets simultaneously. In the case of Garmin, they began to explore new market strategies. Company Readiness In Market Strategy.
Modern B2B
SEPTEMBER 8, 2020
The post Putting the person in persona appeared first on Modern | B2B Marketing Agency. B2B Marketing Strategy Buyer Behaviour Buyer Insights Buyer Personas
Marketing Insider Group
SEPTEMBER 20, 2021
This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. What does your ideal customer look like?
Cintell
FEBRUARY 25, 2015
There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Personas fail: 1. Personas should: .
DivvyHQ
FEBRUARY 28, 2023
As e-commerce continues to grow, it's more important than ever to have a solid marketing strategy. Check out our latest blog post from guest contributor Jori Hamilton to learn how to develop a social commerce strategy that works for your business.
Tony Zambito
MAY 14, 2021
Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. As far as I can see, there is a whole lotta bad buyer personas being created.
Optinmonster
JANUARY 25, 2023
Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. What is a Buyer Persona? Why Is Buyer Persona Important?
SmartBug Media
DECEMBER 29, 2022
Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. What Are Marketing Personas? Using the Personas.
Tony Zambito
MARCH 20, 2011
The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and traditional media. In this case, should CMO’s be looking at content marketing or content strategy as the first order of business on the agenda? Presently, there appears to be multiple meanings and uses for each of the terms content strategy and content marketing. Prevent Demand Generation Failure with Buyer Personas.
Tony Zambito
AUGUST 14, 2016
As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. These misrepresentations have also led to a tendency to throw everything, including the kitchen sink, into crafting buyer personas. And, more importantly, truly informs on customer strategies.
Tony Zambito
SEPTEMBER 6, 2016
In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. I believe, in part, the issue is fertilized by efforts to capitalize on the emerging popularity of the term buyer persona.
Tony Zambito
MAY 20, 2012
This June marks ten years since the first buyer persona development methodology was pioneered and launched by the firm Goal Centric now called Buyerology. The adoption of research-based modeling of buyers that leads to buyer personas has been mixed. The organizations who have embraced the goal-based methodology for research-based buyer personas have seen tremendous success in uncovering new opportunities for revenue growth. The State of Buyer Personas 2012.
Content4Demand
JULY 28, 2021
Buyer personas are critical tools that allow us to create B2B marketing content that speaks directly to the wants and needs of the right people at the right time. Which of these personas do you want to target? Are your buyer personas documented for your content creators?
B2B Lead Generation
MARCH 10, 2014
Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. Initially we got the Marketing and product folks together and we [asked] what types of people are buying our products,” Byron said.
Tony Zambito
OCTOBER 26, 2020
For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. Questions related to how to reset sales and marketing to a vastly different world from just one year ago. Buyer Strategy.
Biznology
JULY 18, 2018
Personas are a good thing. So, you might think that the more personas, the better. Developing personas has become kind of a cottage industry among marketing consultants. They’ve got techniques for facilitating persona workshops. And the goal is to come out with a bunch of personas that help you drive your marketing strategy around. That box must be checked: Personas? More personas for the same money?
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