Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

Email Marketing 300

Email Marketing Marketing Strategy Personalization Psychographics 300

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Today, we’re covering several key strategies these four brands have been using for years.

Marketing Strategy 363

Marketing Strategy Product Marketing Marketing Funnels 363

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

B2B Marketing 259

B2B Marketing Social Media Social Marketing B2B 259

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 187

Small Business Marketing Marketing Business Email Marketing 187

Marketing Insider Group

SEPTEMBER 13, 2022

Digital marketing is the keystone of any modern-day marketing campaign. As exciting as it may be, digital marketing seems to have taken over as the king from traditional offline marketing efforts. With numbers like that, it’s easy to dismiss the “old ways” of marketing. The short answer?

Marketing 254

Marketing B2B Marketing Marketing Prospects Buyer Personas 254

Marketing Insider Group

SEPTEMBER 26, 2022

It’s a tough road ahead, but you know your market like the back of your hand. You need to adopt a solid content marketing strategy to maximize the eyes on your product. Using a long-term solution like content marketing in tandem with traditional advertising puts you ahead of the competition that isn’t.

Content Marketing 246

Content Marketing Marketing Strategy Content Product 246

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Authenticity helps build a connection with the audience and makes the show more relatable and engaging.

Content Marketing 139

Content Marketing Marketing Strategy Content B2B Thought Leadership 139

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 215

Content Marketing Content High Quality Lead Marketing 215

Marketing Insider Group

MAY 24, 2023

This begs us to ask the question: What does this mean for search and marketers ? Google has been using large language models to improve the quality of its search results for years, but avoided fully integrated AI because of its likelihood to generate biased or incorrect information. Google Magi: What Is It?

Google 190

Google Search Marketing User-Generated Content Marketing Strategy 190

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Content Marketing 256

Content Marketing Content Marketing Search Marketing 256

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

B2B 147

B2B Content B2B Thought Leadership Brand Identity 147

Marketing Insider Group

NOVEMBER 1, 2022

How can you be sure that your marketing strategy is getting to the right customers and sharing the right messages? Many promotional metrics look at overall engagement volume, which only looks at part of the picture of your marketing strategy. User-generated content. How do customers feel about your products?

Promotion 216

Promotion Social Media Customer Satisfaction Marketing Strategy 216

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Content Marketing 103

Content Marketing Marketing Strategy Content Marketing 103

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl. Source: Sprout Social.

Content Marketing 363

Content Marketing Content Video Marketing Marketing 363

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 109

Content Marketing Marketing Strategy Content Marketing 109

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

B2B Marketing 354

B2B Marketing Marketing Strategy B2B Account Based Marketing 354

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights. Stories can be a great way to drive leads and customers.

Marketing Strategy 106

Marketing Strategy Content Social Media Marketing 106

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021.

Tips 360

Tips Marketing Email Marketing Social Marketing 360

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 331

Content Marketing Content Marketing User-Generated Content 331

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . Image Source ).

Marketing Strategy 138

Marketing Strategy Video Marketing Marketing Interactive Marketing 138

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. Data and insights are essential for any business looking to take its digital strategy to the next level.

B2B Marketing 137

B2B Marketing Marketing Strategy B2B Marketing 137

Marketing Insider Group

MARCH 20, 2023

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. A recent study shows that 70% of search engine users prefer learning about companies through original content instead of ads. Not exactly. Display Ads. Native Ads.

Search Marketing 218

Search Marketing Organization SERP Marketing 218

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. The safer play — though it’s not easy by any stretch of the imagination — is to improve your strategies for attracting and converting prospects outside the Amazon ecosystem.

PPC 229

PPC eCommerce Campaigns Effectiveness 229

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]A B2B account-based marketing (ABM) strategy identifies and targets specific accounts most likely to convert into high-value customers. How to Create & Implement ABM Strategy? Here are the steps that you can use to create an ABM strategy : 1. Let us dig deeper into it.

Account Based Marketing 94

Account Based Marketing B2B Marketing ABM Marketing Strategy 94

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

B2B Marketing 127

B2B Marketing Marketing Strategy B2B Conversion 127

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform.

Marketing Strategy 133

Marketing Strategy Linkedin Tips Marketing 133

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. But the most successful plans rely on general steps and advice. The result?

Content Marketing 81

Content Marketing Marketing Strategy Content Marketing 81

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 83

SMS Marketing Strategy Marketing Email Marketing 83

Optinmonster

FEBRUARY 9, 2023

Want to know how to market digital products successfully? Marketing digital products has its own unique challenges and opportunities. So you’ll need a smart digital product marketing strategy to get the results you want. To get to that point, though, you need a strong digital product marketing strategy.

Marketing Strategy 118

Marketing Strategy Digital Marketing Funnels Product Marketing 118

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Social Media 98

Social Media Statistics Advertisements Advertising 98

Velocity Partners

JUNE 1, 2023

Nobody bickers like marketers. The big one — for now — seems to pit brand and performance marketing teams against each other in a winner-takes-it-all game. It’s usually about what marketing tactics work (short and long term) and how to attribute success. Every (performance) marketer benefits from a strong creative brand.

Brand Identity 104

Brand Identity Branding Marketing B2B Marketing 104

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.

SEO 151

SEO Content Process Search Marketing 151

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal. billion social media users worldwide in July 2022. Quick Jump.

SMS 114

SMS Social Media Social Marketing Marketing Strategy 114

V12 Data

JUNE 9, 2022

As a marketer, you’ve probably heard the saying – “Email will never die.”. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful marketing programs. How Brands are Using Email as Part of Their Mover Marketing Programs. Why Market to Movers?

Email Marketing 105

Email Marketing Marketing Strategy Statistics First-Mover Advantage 105

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. For example, if you’re targeting a more professional audience, LinkedIn may be the best choice.

Social Media 95

Social Media Video Marketing Media Social Marketing 95

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Marketing Strategy 98

Marketing Strategy Buyer Personas Digital Marketing Funnels Funnel Advertising 98

Only B2B

JUNE 30, 2021

Many people think email is an outdated way to market, but the truth is more than 80% of businesses use email marketing and observed extraordinary results in their revenue. Email Marketing has the great potential to push your ROI exponentially. The best way to connect with your audience is personalization.

Email Marketing 118

Email Marketing Marketing Strategy Marketing Inbound Marketing 118