Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. This view of inferred data in particular and scoring models in general as leading edge functions is important.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2009

This list should aim you at the right neighborhood to begin your search -- but don't be afraid to look elsewhere if you find a product that seems appropriate.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JULY 22, 2010

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. In this view, small vendors can succeed by providing excellent service and support, as well as by linking with marketing agencies and consultancies. The more interesting question is who will be the buyers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 24, 2009

In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. Here is where it’s worth considering the approaches of other vendors.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Hubspot

FEBRUARY 22, 2011

Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. The same Market2Lead study found that nurtured leads have a 9% higher average deal size, showing that there is an opportunity to not only increase the number of sales but the size of sales using lead nurturing.

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Leads 28

Hubspot

OCTOBER 10, 2012

For instance, you can send a series of emails to: Leads who have viewed a certain page on your website. Leads with a specific website history like page views, clicks, downloads, etc. Market2Lead also found that leads that go through automated workflows have a 23% shorter sales cycle.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Except for improved reporting, the features of the new Oracle product are pretty much the same as the old Market2Lead, which I last reviewed two years ago.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Hubspot

JANUARY 7, 2013

Not only does nurturing leads shorten the sales cycle by 23% according to Market2Lead , but it also leaves your potential customers looking at your company as an ally, not a disturbance. Unless you own Jekyll and Hyde, LLC, your audience should view you as a company with one unified personality. 3) Personalize with relevant content.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Customer Experience Matrix

FEBRUARY 13, 2009

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

chiefmartech

OCTOBER 29, 2017

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Perhaps that’s an overly simplistic view. Adobe, IBM, and Salesforce took pretty big bites out of this landscape too. But let’s play out its logic.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

Hubspot

DECEMBER 30, 2015

A workflow for someone who is actively viewing and sharing your content could be: Email 1 : BOFU offer like a case study. This is a great offer to send someone who is almost-ready to make a sale and should be related to the topics they've been viewing most on your site. 5) Customer Workflows. That’s right-- 23%!

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28

Online Marketing Institute

JULY 31, 2009

Here’s how I see it and I’d like to hear your views as well. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40