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Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Therefore, their lead generation and nurturing programs often focus only on email and web channels. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Lead Scoring will become a common standard and more marketers will start to use multi-touch campaigns for both existing customers and new prospects.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)