Remove multi-touch
article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo. Siloed, single-tactic teams must be broken down and rebuilt into an integrated function that can plan and execute multi-touch, buyer-behavior oriented campaigns that fully leverage marketing automation’s power. Maria Pergolino , Sr. Maria Pergolino, Sr.