Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. Do they know their roles at the trade show?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Trade Press Services Newsletter

MARCH 2, 2023

To help your computer run smoothly, clear out the trash folder, browser data, downloads folder, cache, and junk mail. The post The B2B Marketer’s Ultimate Spring-Cleaning Checklist appeared first on Trade Press Services. This simple task will ensure your hard work is protected if faced with a computer crash.

B2B 130

B2B CAN-SPAM Press Click Rate 130

US Data Corporation

JANUARY 5, 2021

These prospects can be reached via email marketing , direct mail marketing , telemarketing , and more. As interest rates drop, our algorithm qualifies more homeowners with high interest rates to be on our list. US Data Corporation is the #1 source for mortgage refinance prospect lists. Get A Quote. How did you find us?

Telemarketing 105

Telemarketing Marketing Prospects High Quality Lead Email Marketing 105

Martech

NOVEMBER 30, 2021

A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. If we continue, those can get mailed this week. If we stop to do the presentation, those won’t get done. Building stakeholder trust.

Planning 95

Planning Work Management Paid Search Agency Urgency Marketing 95

Zoominfo

NOVEMBER 29, 2021

Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Look at: Claim rate: Percentage of those who opened their mail and claimed their gift. There are two ways to syndicate content.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? Free gift for signing up for our mailing list. When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Promote your promotional products on your website.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Vision Edge Marketing

MARCH 30, 2021

We focused on producing events (industry trade shows), technical/product literature, print product advertising, direct mail offers and campaigns, product demos and sample kits, customer meetings, etc. In our early years (the 80s), Marketing in B2B organizations primarily served as sales support. It was a tactical role.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign. Direct mail achieves an average 4.4%

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Heinz Marketing

APRIL 28, 2020

As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house. In all seriousness though, many companies are successfully converting their B2B direct mail programs for a (at least temporary) work from home (WFH) environment.

Campaigns 95

Campaigns Multi-Channel Trade Show Marketing Prospects 95

Square 2 Marketing

SEPTEMBER 3, 2020

But it’s not just conferences and trade shows. Networking is off and mailing to offices is sketchy. With events canceled this year and more canceled going into next year, almost every marketer is redoing plans for the fall and rethinking 2021.

Marketing Budget Creation 91

Marketing Budget Creation Planning Leads Lead 91

SmartBug Media

AUGUST 24, 2021

Incorporate Direct Mail. Try incorporating direct mail into your next ABM campaign, and use specific tracking links, email addresses, and phone numbers to measure engagement and results. Mail is generally very inexpensive to send and you may be able to generate a high ROI if you’re able to land an account or deal with this approach.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! You captured leads at the trade show. Why not use another channel that has proven to be very effective at post-event marketing: direct mail? Direct Mail Is Dead! I have a pretty good idea what you are thinking: “Direct mail? Direct mail is dead!”. Are you kidding me?

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Webbiquity

OCTOBER 29, 2019

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” This feature sends pre-built content to your mailing groups based on their actions on your website, engagement levels, response to specific offers, or other key metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Martech Advisor

FEBRUARY 26, 2020

TMA is the integration of direct mail with your marketing automation platform or CRM. It strikes a balance between digital and direct mail efforts and creates a truly multichannel approach to automated marketing campaigns. Learn More: Only 2% of B2B Marketers Are Using Marketing Automation to Its Full Potential. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Martech

FEBRUARY 6, 2024

That means digital content, of course, not personalized direct mail. Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).” ” Yes, B2B buyers are acting like consumers, partly prompted by the enforced remoteness of COVID.

Trends 110

Trends Work Management Marketing Management Advertising Agencies 110

Marketing Insider Group

SEPTEMBER 15, 2020

You could offer spaces for meetings, printing, mail, and general Wi-Fi use. The device also used gamification to encourage engagement: Attendees earned points for every interaction that they could trade in for merch at the event shop. Of course, keep a brand concierge on standby to answer questions. It worked! .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that? Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Zoominfo

APRIL 1, 2018

Fast forward six months and the same contact approaches your company at a trade show. Duplicate records like this can cause numerous issues for your company—duplicate mailings bombarded email addresses and confused sales reps. Let’s imagine this lead doesn’t progress through the sales cycle and instead lies dormant. The list goes on.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Martech

DECEMBER 22, 2022

The kid mail poured in. Elves still handled e-mail. Santa hired trade lawyers to go to Brussels to “work something out.” Christmas used to be easy. Santa made the call who was naughty or nice. Elves made the toys, loaded the sleigh and hitched up a team of reindeer. Then Santa took off on Dec. You were not just making toys.

Effectiveness 95

Effectiveness Landing Pages Amazon Demand 95

Heinz Marketing

MARCH 11, 2020

Include giveaways: The first 50 people who sign up will get your trade show chotchkie mailed to them. Or a random drawing of XX people who attend get them in the mail. Create and moderate post-event conversations: Create a Slack channel, for instance, for attendees to continue discussing the topic afterward.

Trade Show 98

Trade Show Buzz Network Marketing Conference 98

B2B Marketing Directions

SEPTEMBER 20, 2020

TechTarget also found that when companies ran simultaneous brand advertising and demand generation e-mail programs targeting the same potential buyers, e-mail click-through rates were 22% higher compared to e-mail only programs.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Biznology

SEPTEMBER 14, 2021

I was an avid reader of both PC Week and Infoworld — these were the two leading trade pubs for IT workers. That made the editors more than interested and after reading my query letter, I flew out to the COMDEX trade show in Las Vegas. Now, of course, we have the internet and most of our publications are online. I know, quaint!

Trade Show 104

Trade Show Internet Marketing Network Marketing Startups 104

6sense

AUGUST 28, 2021

As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house. In all seriousness though, many companies are successfully converting their B2B direct mail programs for a (at least temporary) work from home (WFH) environment.

Campaigns 48

Campaigns Multi-Channel Trade Show B2B Sales 48

BOP Design

OCTOBER 7, 2020

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Tactics like cold calling, cold emailing, direct mail should also be explored. Work back from where your prospects will most likely be.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

US Data Corporation

MAY 13, 2020

It can be executed through various channels, including direct mail , email marketing , and telemarketing. Direct Mail Marketing. Direct mail is physical advertising material sent directly to a mailing address and is one of the most successful forms of direct marketing. Tracking a direct mail campaign is easy.

Direct Marketing 52

Direct Marketing Telemarketing Marketing Budget Paid Search Agency 52

Direct Response Coach

NOVEMBER 5, 2014

Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing'

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

Biznology

JUNE 7, 2018

Most of the time, you only see promotional products being given away in person at trade shows and other events. You can offer to send your branded gifts in the mail for free, but they are really in exchange for something. When they sign up, you will also collect their mailing address too.

Promotion 168

Promotion Design Product Brand Identity 168

Liveintent

FEBRUARY 28, 2023

These IDs are also easy to use with any major buying platform like The Trade Desk, DV360, and MediaMath. Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. With deal IDs, advertisers can bid on premium ad inventories, target the right audiences, and spend more efficiently.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

US Data Corporation

FEBRUARY 1, 2021

These prospects can be reached via email marketing , direct mail marketing , telemarketing , and more. As interest rates drop, our algorithm qualifies more homeowners with high interest rates to be on our list. US Data Corporation is the #1 source for mortgage refinance prospect lists. Get A Quote. How did you find us?

Telemarketing 52

Telemarketing Marketing Prospects High Quality Lead Email Marketing 52

Webbiquity

SEPTEMBER 17, 2019

Here are a few examples of good company names: Inkit (automated direct mail printing and distribution). Work some kind of barter / trade-out deal if funds are scarce. ” But no one can spell it. Oh well, in the words of Meatloaf, two out of three ain’t bad. Tech Dump (electronic device recycling). Hire a professional.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Biznology

MAY 17, 2018

Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks. Here is an example of an animated explainer video along with a PDF / direct mail piece that went along with it. It’s a one and done system that rarely delivers a huge R.O.I.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

ViewPoint

FEBRUARY 11, 2014

We talked about this issue and about the sustainable relevance of direct mail and cold calling. How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? Social media and inbound sales are like the icing on the cake, she said.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

Webbiquity

OCTOBER 15, 2019

A CRM tool: This is vital not only for keeping track of your networking activities, as noted above, but also for tracking all of your offline marketing efforts: how many and the status of contacts that came from trade shows, other live events, phone calls, direct mail, and any other non-digital marketing tactics you use.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

ViewPoint

JANUARY 26, 2012

That compares to $7 billion spent on direct mail and $4.5 Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

B to B 120

B to B netFactor Media SEM 120

Heinz Marketing

JULY 26, 2022

Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship. Offer discounts for related products/services or consider incorporating a direct mail piece for promotion. Co-host or sponsor an event.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83