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How to Prepare for a Successful Trade Show

Lead Liaison

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. ” Not just any direct mail, though.

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The Importance of an Email Marketing Database for a Business

SendX

Email marketing and mailing lists are inseparable. It’s not enough for you to build a mailing list. The difficulty in growing an email list has, perhaps, given rise to the selling of ready-made mailing lists. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! So, an email list has value.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” It also shows you your best performing email version so that you can send it to other recipients. ” But the magic of automation is what happens next.

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Although everyone receives tons of e-mail, I still think e-mail marketing as part of your overall integrated marketing campaigns is necessary and can be effective. Modify your e-mail templates to fit your content. For example, Sumome is a pop-up plug-in that you can add on your website to encourage e-mail subscription.

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Is Account-Based Marketing Effective in HealthTech?

Golden Spiral

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. They mailed it to the target surgeons. Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service.