7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. The post 5 trade show marketing mistakes appeared first on Biznology.

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In B2B Marketing, Don’t Forget the Basics

Webbiquity

And even in a hyper-connected app-driven world, old-school techniques like live events, direct mail, and email still rule. Industrial trade shows date to the late 18th century, and direct mail originated even earlier, with William Lucas’s seed catalogue in 1667.

Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

You see, what most businesses do is just show up. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation?

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Send follow-up messages after the show. Tweet.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too.

Pre-show Marketing to Drive More Trade Show Leads

Reachforce

Aren't we all looking for ways to draw more people to our trade show booth? Start by generating traffic before the show. Here are a few ideas for pre-show marketing: Send pre-show emails and/or direct mail Do whatever you can to get on the attendee's short list of must see sponsors.

The First (Almost) Clickable Direct Mail

The Point

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. Sure, you could mail CD-ROMs that launch automatically and connect the user to your Website, but that’s so 1990.

Five B2B marketing beliefs and trends debunked

Biznology

Whether it’s a visit to the booth at a trade show, live seminars, or even a phone call to the company, the offline human element is still critical to the buying process, and not just at the end. Direct mail is dead. Sent the package overnight mail.

How to build a Sales Lead Funnel

Direct Response Coach

Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts.

To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Gotten a pitch to attend a conference or trade show lately?   A recent email from the SAP Insider trade pub for their Administrator and Infrastructure Conference   did a good job of doing exactly that.

PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

We talked about this issue and about the sustainable relevance of direct mail and cold calling. How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events?

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Here are some examples of lead nurturing content ideas: What can you send via direct mail? Third-party articles — Email or mail links to articles of interest (that tie into your value proposition) to your future customers.

How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. 58% say the same for TV, 51% direct mail, and almost half radio and telemarketing.

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A Guide to Email Subject Line Creation to Optimize Open Rate

NuSpark

It does not include sitting in a booth in a trade show for several hours. When you use words that have an exclamation it will look like a spam mail. E-Mail Marketing

Where Do Marketers Get Leads? [Data]

Hubspot

The worst three lead sources for B2B companies are traditional advertising (3%), PPC (6%), and direct mail (6%). The worst three lead sources for B2C companies are telemarketing (3%), trade shows (6%), and PPC (6%).

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25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. Even though a large portion of our marketing engagement occurs online, there’s still something to be said for receiving snail mail.

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. E-mail, search engine optimization and content marketing were the most popular B2B tactics. The Most Effective E-mails Are Personal.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Although everyone receives tons of e-mail, I still think e-mail marketing as part of your overall integrated marketing campaigns is necessary and can be effective. Modify your e-mail templates to fit your content. There are many extensions, plug-ins and social icons that you can add to your website and e-mail to enhance clicks or the user-experience. For example, Sumome is a pop-up plug-in that you can add on your website to encourage e-mail subscription.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

Based on Gartner’s criteria Oracle was chosen as a leader due to repeated completeness of vision, ability to execute that vision while showing continued growth. Digital marketers are in a constant battle between driving leads and managing their CRM systems.

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

According to a 2013 survey from the CMO Council and Exhibit & Event Marketers Association (E2MA): 31% of respondents believe that trade shows, conventions, conferences, and channel events are essential to doing business in their target customer markets, and another 42% believe them to be very valuable; 51% say these interactions can help achieve business goals and create a significant competitive advantage; 54% report that positioning the brand among industry leaders was a key benefit; and.

Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc.

CMO's Organizational Readiness Indicators for Multi-Touch Attribution

bizible

Trade shows / conferences. Direct mail. It reveals the standard for improvement, and it also shows historic “wins” that inform the optimization process. -- -- -- -- -- --. Are you doing direct mailers, conferences, trade shows, industry events, or field marketing?

B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation Blog

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. You dont need to spend a ton of money on direct mail to reach top executives.

7 Offline Marketing Strategies that Support Your Online Brand

Hinge Marketing

4) Direct Mail Even though direct mailers are more costly than online marketing, they can still be an effective lead generating tool. Some members of your target audience may appreciate receiving direct mail because it seems more personalized.

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

– Mass mailings. – Trade Shows. Direct Mail. Direct mail is very effective for targeted communications. Sending a direct mail piece is a very direct and powerful way to share your content asset.

B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation Blog

Because it performs so well in other arenas, many marketing practitioners believe that direct mail will do the same for their B2B lead generation programs. In reality, direct mail is simply being asked to do more than it is capable of doing.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Happy New Year! Marketing continues to change at lightening speed.

Plan 75

Push versus Pull Marketing: In B2B, You Need Both

Biznology

In B2B, push marketing includes all the outbound messaging that have proven themselves for decades, most notably: Direct mail, including dimensional mail. Photo credit: Aimar (Nidde).

How to select the right lead generation media mix

Biznology

Consider when the trade shows and conferences in your industry are scheduled throughout the year. Digital media are faster to produce than direct mail. Direct mail. Trade show.

Lead Nurturing in 6 Simple Steps

B2B Lead Generation Blog

Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website. You can create databases in Excel and run mail merges from Microsoft Outlook. .

10 Signs Your CEO Has an Outdated View of Marketing

Hubspot

How can you show the CEO that most press releases, especially vanity releases, are not worth it? Then, use these as examples to highlight their futility and show your CEO the negative ROI. 6) “Let’s get demand gen up by attending more trade shows.”.

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The New Rules of Lead Generation Book Review

Puzzle Marketer

Direct mail advertising. Trade shows. There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads.

23 Terrific Email Marketing Guides

Webbiquity

Personalized e-mails drive shoppers to buy—and buy more—in stores and online by Internet Retailer. Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ).

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How Email Marketing Campaigns are Like the U.S. Elections

Act-On

Here the comparison falters, as we have many conventions (conferences and trade shows) within the email marketing world in which innovations, research, and topics (read: issues and potential campaign planks) can be discussed and allowed to mature in ongoing real time.

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation Blog

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. E-mail is a one-to-one medium, nothing more, nothing less. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!)