B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy?

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation

Telephone leads all media with the highest response rate of 5.53 Dimensional mail was close behind at 5.28 percent, and e-mail produced an average response rate of 3.39 Telephone leads all media with the highest response rate of 5.53

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B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation

Because it performs so well in other arenas, many marketing practitioners believe that direct mail will do the same for their B2B lead generation programs. In reality, direct mail is simply being asked to do more than it is capable of doing.

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B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. You dont need to spend a ton of money on direct mail to reach top executives.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too.

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. E-mail is a one-to-one medium, nothing more, nothing less. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!)

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B2B Lead Generation Blog: Are you using the Best Lead Generation Techniques?

B2B Lead Generation

The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing Direct mail Trade shows (if the audience is highly qualified) Nigel includes a link to Ruths PPT slides via PDF.

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

B2B Lead Generation

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support. Business owners and executives crave stability and predictability but expectations and behaviors of industrial buyers have changed.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Seventy-five percent of senior living consumers research options on search engines. In fact, the overwhelming majority of senior living and senior care customers start their journeys with online research, with 75 percent of senior living consumers researching on search engines.

Surprises in the 2019 Demand Gen Benchmark Report

Content4Demand

The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Are you confident in which content works best for each stage of your marketing funnel? What does that mean for top-of-funnel tactics?

How Inbound Marketing Can Lead Your Company to New Heights

Unbound B2B

Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. Introduction to Inbound Marketing.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation

When you buy a list of names, you are basically buying business cards on a list. of business people changed one or more elements on their business cards each year.” Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast.

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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

B2B Lead Generation

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. This indicates the importance of relevant educational events and online content for lead generation.

Viral Marketing in B2B - It Works!

Anything Goes Marketing

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. The goal is to entertain while demonstrating their understanding of what their target audience goes through in their day to day business functions.

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Web Inquiry Management: Interview with Mike Wallen

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. The report talks about the impact of response time on connecting with interested prospects and identifying them as qualified leads.

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation

How do you build your library of relevant lead nurturing content? Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the the halo effect. Begin by developing a catalog (think library) of all of your lead nurturing content.

Marketing Automation vs. Inbound Marketing

Industrial Marketing Today

Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. Quality of leads delivered” was considered as most important by 464 respondents from the manufacturing sector as reported in Trends in Industrial Marketing 2010 released by GlobalSpec. on a scale of one to ten. This was way ahead of quantity of leads and number of click-throughs to a company’s Web site. I can’t say I have issues with any of them.

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation?

B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

B2B Lead Generation

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? I think this article does a nice job pointing out some of the most common pay-per-click mistakes and some easy fixes to help convert more clicks into web inquiries.

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B2B Lead Generation Blog: Podcast Segment 2: Selling to BIG Companies

B2B Lead Generation

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

B2B Lead Generation Blog: Podcast: Interview on the Cullinane & Green Report

B2B Lead Generation

I encourage you to check out their other interviews with Mike Bosworth , author of Solution Selling and co-author of CustomerCentric Selling and Jackie Huba co-author of Creating Customer Evangelists too.

B2B Lead Generation Blog: Podcast: Duct Tape meets Lead Generation for the Complex Sale

B2B Lead Generation

« Sales and Marketing as a Team: Five Tips to Improve Performance | Main | Direct mail for the complex sale that really works » Podcast: Duct Tape meets Lead Generation for the Complex Sale Im a guest on the Duct Tape Marketing Podcast today hosted by John Jantsch.

B2B Lead Generation Blog: Where do Your Email Newsletters go?

B2B Lead Generation

So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept.

B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

B2B Lead Generation

« E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation | Main | Top Six Lead Generation Challenges for the Complex Sale in 2006 » Its a New Year for Lead Generation for the Complex Sale Greetings and happy New Year!

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

« Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. Ideas or tips of the day.

B2B Lead Generation Blog: Give Lead Generation Some Respect

B2B Lead Generation

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect.

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation

Still, those sales people succeed in spite of it all. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs. A simple phone call can generate plenty of useful information.

B2B Lead Generation Blog: The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards

B2B Lead Generation

Congratulations to all of the winners and nominees. from marketing-blog.biz Marketing für Besserwerber Es war eine Riesenüberraschung, als uns gestern abend folgende E-Mail erreichte:Youre a Best Blog Winner!Hello Congratulations to all of the winners and nominees.

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Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Marketo

Author: Sesame Mish Customers are the lifeblood of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No.

B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

B2B Lead Generation

It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. I agree with all of the suggestions in the case study. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered.

B2B Lead Generation Blog: Cold Calling Tips for the complex sale

B2B Lead Generation

« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships.

B2B Lead Generation Blog: Going beyond the sales lead

B2B Lead Generation

« On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell.

B2B Lead Generation Blog: Creative lead generation blunder?

B2B Lead Generation

The company behind the campaign does commercial leasing and counts roughly 80% of the Fortune 1000 as their customers -- so they’ve done quite a few things right. Needless to say this campaign generated a ton of executive appointments.

The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) consumers to limit the telemarketing calls they receive.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. So, take my comments with a grain of salt.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Lots of stuff, huh?