Ten tips for customer reactivation
JUNE 29, 2017
Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. So don’t forget the other options available—telephone, postal mail, mobile, retargeted display advertising, social media, your website—and add them to the mix to broaden your reach and keep your customers interested in your messaging. Enhance your message with a sense of urgency, to motivate quick action.