The Other Walking Dead: Combatting Spam Bot Appliance Emails


These annoying cyber monsters suppress your reported mailing statistics, and, even worse, eventually get recycled into a spam trap. I’m talking about the dreaded spam bot appliance email! Not unlike Zombies, spam bot appliance emails were previously inhabited by living humans.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Recently, Microsoft detailed this strategy within their own Spam Fighters program. Or non-spam?

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The History of Spam in Marketing


“Two years from now, spam will be solved” – Bill Gates, 2004. Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. What is spam? Social Media Spam.

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Your emails aren’t spam

Exo B2B

To take full advantage of this wonderful tool, it’s important to respect a few “golden rules” This will ensure your email gets into your recipient’s mailbox without heading straight to the “spam” folder. The senders address: Use a real e-mail address.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. You are no longer allowed to mail people that you do not have either implicit consent (defined by an existing business relationship) or explicit consent. If you aren’t sure, you are no longer allowed to mail those people.

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Ten tips for customer reactivation


Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. But relying entirely on email may annoy lapsed customers, not to mention leave you exposed to possible spam traps.

What Is CAN-SPAM? [FAQs]


CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act?

How to Avoid the Spam Trap


There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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Does Google Think Your Website Is Spam?


I think we can all agree: Spam sucks! That’s web spam. Not every awful website is web spam. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

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The Ultimate List of Email SPAM Trigger Words


Will it even get to them, or will it trigger SPAM filters? SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box. Back off, SPAM filters! One time mailing. This isn't spam.

4 email marketing mistakes you might be making


When you make it tough for recipients to unsubscribe, all it does is cause them to complain and mark your emails as spam or block you as a sender. You don’t want your messages to start going directly to the spam folder where they won’t be seen at all. Many providers block these forms of emails and the recipients will recognize that this email is part of a mass mailing.

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A Marketer's Guide to Getting Past Email Spam Filters


And with more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. Don't use spam trigger words like "free," "guarantee," and "no obligation" in your subject line or email body.

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Email Deliverability Mystery: Where Does Missing Mail Go?

Marketing Action

So what actually happens when the mail doesn’t arrive? Once that shake-out has been completed, your email is then sent to the mail transfer agent (MTA) to be sent to the receiving servers of the clients you are trying to reach.

14 Eye-Opening Stats You Probably Didn't Know About Spam


Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Valentine’s Day, here are 14 surprising statistics about spam.

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A Guide to the New Canadian Anti-Spam Legislation (CASL)


anti-spam law, "CAN-SPAM" -- it''s actually more comparable to laws in EU member states like the Ireland and Germany. For instance, if someone puts their email address on their website, but doesn''t include a caveat like "but don''t send me anything" or "no spam, please".

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Are you ready for GDPR, Europe’s upcoming data privacy requirements?


They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Most EU prospecting data—email and direct mail lists—already include opt-in permissions. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy.

Spam Filter Basics: How to Keep Your Emails from Getting Blocked

Marketing Action

The last thing you need is to discover that your emails are getting caught in a spam filter – never getting the chance to be read by that hot prospect. The best way to avoid this is to understand what spam filters are and why they’re necessary. How do Spam Filters Work?

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CASL Compliance: Q & A About Canada’s Anti-Spam Law

Marketing Action

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. I let you set the expectation or frequency of mail.

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. As with any marketing vehicle, testing direct mail is key. Pop Quiz!

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Get rid of the spam link I left on your site!


I’ve been receiving the same kind of e-mail over and over again lately. Instead, most of the letters sound something like this: Dear Webmaster, Google has informed us that there is a spam link coming from your site to our site that we are being penalized for in our search results.

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3 Reasons to Check Your Junk Mail Folder

BOP Design

Let’s take a look at 3 reasons why you should check your junk mail folder at least once a day. This first is one of the most important reasons to check your junk mail folder once, if not twice, a day. However, for reasons known and unknown, they may end up in the spam or junk folder.

Using email effectively in your content marketing


Spam is a bad thing. Those problems plague everything from direct mail, to web content, to presentations at industry events. You may have to create different content (and separate mailing lists) for different audience segments if you are marketing more than one product/service.

Are You Compliant with Global Email Marketing Regulations?

Marketing Action

As marketers, it’s the responsibility of all of us to understand the anti-spam laws and marketing regulations for all of the regions where we do business. For email marketers targeting audiences in the United States, it’s important to have a full understanding of the CAN-SPAM Act.

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Five Reasons Why Your Email Gets Blocked


Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server.

Frequently Asked Questions about Email Deliverability

Marketing Action

What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? A: DKIM stands for domain keys identified mail and SPF stands for sender policy framework. Q: What is a spam trap? Q: What are CAN-SPAM and CASL?

6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)


Let’s rip the Band-Aid off right away: Direct mail''s a pain in the butt. While we’re thankful to see companies figure out what makes a great marketing email , we still couldn’t resist exploring direct mail’s tactics and how they compare to successful inbound marketing campaigns.

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene.

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In B2B Marketing, Don’t Forget the Basics


And even in a hyper-connected app-driven world, old-school techniques like live events, direct mail, and email still rule. Industrial trade shows date to the late 18th century, and direct mail originated even earlier, with William Lucas’s seed catalogue in 1667.

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. You are no longer allowed to mail people that you do not have either implicit consent (defined by an existing business relationship) or explicit consent. If you aren’t sure, you are no longer allowed to mail those people.

6 Reasons Social Media Sucks, But You Need to Use It Anyway


It’s just another avenue for spam. Twitter was riddled with tweet spam early in its ramp up phase, though the service has added tools and made other significant strides since then to combat spam and p*rn on its network.

Canada’s Anti-Spam Legislation (CASL): What You Need to Know


If your current send list includes recipients in Canada, the new anti-spam legislation (taking effect tomorrow) is something you’ll want to become familiar with. Contact information for the sender including a valid mailing address and a phone number or email address that will be active for a minimum of 60 days after the message has been sent. The post Canada’s Anti-Spam Legislation (CASL): What You Need to Know appeared first on Fathom.

Step Away from the Email Software and No-One Gets Hurt

The Point

As just one example of where automating sales emails had far from the intended effect, take this recent rant posted on LinkedIn: “As if spray-and-pray emails from marketing automation wasn’t bad enough … now we have BDR follow-up email spam.

In Defense of Unsolicited Email

The Point

Now, I hate spam as much as the next guy (though possibly slightly less than Phil.) Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition.

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Understanding Inbox Placement

Marketing Action

Moving a message from the spam folder to the inbox. Marking an email as spam. Spam complaints are too important to ignore. According to Microsoft Outlook, the rate of spam complaints is one of the main contributors to deteriorated deliverability and sender reputation.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

An impersonal mass mailing is not going to be compelling, so be sure to keep your note as personal as possible, perhaps even mentioning the product they purchased. Another effective way of encouraging prospects to join your mailing list is by placing a “sign-up” button on your landing pages.

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29 Tips to Improve B2B Email Campaign Performance

The Point

Too many images can also increase your chances of being triggered by spam filters. Use tools such as Litmus to perform spam filter tests prior to broadcast and preview your campaign across different email clients. Email results not what they should be?

The First (Almost) Clickable Direct Mail

The Point

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. Sure, you could mail CD-ROMs that launch automatically and connect the user to your Website, but that’s so 1990.

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

What percentage of emails go straight to the spam folder? Spam Filters Causing Problems The email accounts used all run through Google mail and use Google’s spam filter. Emails Are Shared Internally None of the accounts received any classic spam email.

Optimize Content for Email Deliverability

Marketing Action

Marketers know that there’s a long list of components and factors that can affect e mail deliverability. A marketer might build the most beautiful and interesting piece of content – but one innocent-looking combination of words could trigger filtering that would get that email tagged as spam.