The History of Spam in Marketing

Act-On

“Two years from now, spam will be solved” – Bill Gates, 2004. Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. What is spam? Social Media Spam.

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

These annoying cyber monsters suppress your reported mailing statistics, and, even worse, eventually get recycled into a spam trap. I’m talking about the dreaded spam bot appliance email! Not unlike Zombies, spam bot appliance emails were previously inhabited by living humans.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Recently, Microsoft detailed this strategy within their own Spam Fighters program. Or non-spam?

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene.

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. As with any marketing vehicle, testing direct mail is key. Pop Quiz!

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3 Reasons to Check Your Junk Mail Folder

BOP Design

Let’s take a look at 3 reasons why you should check your junk mail folder at least once a day. This first is one of the most important reasons to check your junk mail folder once, if not twice, a day. However, for reasons known and unknown, they may end up in the spam or junk folder.

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The First (Almost) Clickable Direct Mail

The Point

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. Sure, you could mail CD-ROMs that launch automatically and connect the user to your Website, but that’s so 1990.

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You're important when you're marked "Not Spam"

Biznology

A case in point is the ever popular spam filter. The trouble is, just like a tuna net catches a few dolphins, the spam filter catches some really important information which might mean that you never see it at all. I immediately tell Google it's not spam and it then goes to my Inbox.

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Ten tips for customer reactivation

Biznology

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. But relying entirely on email may annoy lapsed customers, not to mention leave you exposed to possible spam traps.

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. You are no longer allowed to mail people that you do not have either implicit consent (defined by an existing business relationship) or explicit consent. If you aren’t sure, you are no longer allowed to mail those people.

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Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation

LEADership

Hopefully you have come across information and discussions on Canada’s Anti-Spam legislation. Your mailing address. This means you could ask people verbally or by postal mail for express consent.

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Wham spam, thank you maam

Anything Goes Marketing

Also check out Trim Mail for more exciting news (zzzzz). PS - Thanks again Larry Chase PPS - Here's a good article from ClickZ on tips to improve deliverability Technorati tags: spam , ham , email deliverability , Larry ChaseWhy did my email not get &#$ delivered?

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Ten Ways to Turbocharge Your E-Mails

Buzz Marketing for Technology

Ten Ways to Turbocharge Your E-Mails. E-mails have long been the gorilla of the communication world; theyâ??re If you send e-mails (and who doesnâ??t t want to spend a second longer reading your e-mails than they have to. even in e-mails. e-mails, theyâ??re

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Canada’s Anti-Spam Legislation (CASL): What You Need to Know

Fathom

If your current send list includes recipients in Canada, the new anti-spam legislation (taking effect tomorrow) is something you’ll want to become familiar with. Contact information for the sender including a valid mailing address and a phone number or email address that will be active for a minimum of 60 days after the message has been sent. The post Canada’s Anti-Spam Legislation (CASL): What You Need to Know appeared first on Fathom.

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4 email marketing mistakes you might be making

Biznology

When you make it tough for recipients to unsubscribe, all it does is cause them to complain and mark your emails as spam or block you as a sender. You don’t want your messages to start going directly to the spam folder where they won’t be seen at all. Many providers block these forms of emails and the recipients will recognize that this email is part of a mass mailing.

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Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. Today, I want to help you and your team jump-start the conversations by reviewing the key components of CAN-SPAM and CASL, two major email regulations in North America.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. You are no longer allowed to mail people that you do not have either implicit consent (defined by an existing business relationship) or explicit consent. If you aren’t sure, you are no longer allowed to mail those people.

Spam 101

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. You are no longer allowed to mail people that you do not have either implicit consent (defined by an existing business relationship) or explicit consent. If you aren’t sure, you are no longer allowed to mail those people.

Spam 101

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. You are no longer allowed to mail people that you do not have either implicit consent (defined by an existing business relationship) or explicit consent. If you aren’t sure, you are no longer allowed to mail those people.

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CASL Compliance: Q & A About Canada’s Anti-Spam Law

Marketing Action

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. I let you set the expectation or frequency of mail.

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Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. B2B E-Mail Marketing Industrial Marketing email marketing for engineers industrial email marketingDo you think industrial email marketing is dead? Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails.

What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act?

Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Most EU prospecting data—email and direct mail lists—already include opt-in permissions. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy.

Get rid of the spam link I left on your site!

Biznology

I’ve been receiving the same kind of e-mail over and over again lately. Instead, most of the letters sound something like this: Dear Webmaster, Google has informed us that there is a spam link coming from your site to our site that we are being penalized for in our search results.

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Email Deliverability Mystery: Where Does Missing Mail Go?

Marketing Action

So what actually happens when the mail doesn’t arrive? Once that shake-out has been completed, your email is then sent to the mail transfer agent (MTA) to be sent to the receiving servers of the clients you are trying to reach.

Why did my e-mail campaign get such a low response?

Biznology

In today's exciting world of Google Instant and social media changes every day, sometimes boring old e-mail gets overlooked. Each day, however, several intrepid marketers venture into our e-mail in-boxes, with most dispatched by the delete key with nary a second look.

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The B2B marketing ironies of our time

Biznology

Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act.

Spam Filter Basics: How to Keep Your Emails from Getting Blocked

Marketing Action

The last thing you need is to discover that your emails are getting caught in a spam filter – never getting the chance to be read by that hot prospect. The best way to avoid this is to understand what spam filters are and why they’re necessary. How do Spam Filters Work?

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Does Google Think Your Website Is Spam?

Hubspot

I think we can all agree: Spam sucks! That’s web spam. Not every awful website is web spam. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

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Email or e-mail: Who cares? I do!

Anything Goes Marketing

I see email and e-mail and my one wish for today is that we standardize this finally. Here is an article that I've come across on email deliverability from B2B Online called : How can I optimize deliverability as anti-spam solutions become the norm? Another article I found on IMedia on permission based email and what is considered a violation of CAN-SPAM called " How to Spam-Proof Your Marketing Message " is worth a read.

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Using email effectively in your content marketing

Biznology

Spam is a bad thing. Those problems plague everything from direct mail, to web content, to presentations at industry events. You may have to create different content (and separate mailing lists) for different audience segments if you are marketing more than one product/service.

14 Eye-Opening Stats You Probably Didn't Know About Spam

Hubspot

Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Valentine’s Day, here are 14 surprising statistics about spam.

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A Guide to the New Canadian Anti-Spam Legislation (CASL)

Hubspot

anti-spam law, "CAN-SPAM" -- it''s actually more comparable to laws in EU member states like the Ireland and Germany. For instance, if someone puts their email address on their website, but doesn''t include a caveat like "but don''t send me anything" or "no spam, please".

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The Ultimate List of Email SPAM Trigger Words

Hubspot

Will it even get to them, or will it trigger SPAM filters? SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box. Back off, SPAM filters! One time mailing. This isn't spam.

A Marketer's Guide to Getting Past Email Spam Filters

Hubspot

And with more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. Don't use spam trigger words like "free," "guarantee," and "no obligation" in your subject line or email body.

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The ROI for Anti-Spam

The ROI Guy

The spam issue has reached such epidemic proportions that if its growth goes unabated, it can potentially ruin the utility and business value of e-mail. Nearly 36% of all e-mail messages received today are spam, according to NetIQ Corp.'s As the spam count mounts, the cost of managing the overflow (now estimated at $285 per employee per year) rises in lost productivity and incremental IT costs. The impact of spam results in an average 0.4%

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The 24 Best Email Marketing Tools

Webbiquity

Gmass is a powerful mail merge and follow-up email service for Gmail. A simple, free tool to convert your email address into a short, cute and safe link you can share on the web, in Twitter, forums, Craigslist, or anywhere else to protect it from bots and get less spam.

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Five Reasons Why Your Email Gets Blocked

ANNUITAS

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server.