Savanta

MAY 18, 2011

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. And one ‘broadcast’ channel – direct mail (6 per cent). Differences by SME size.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Wondering Out Loud

FEBRUARY 1, 2010

To drive registrations we used a combination of direct mail, email and telemarketing. We took the social one step more by focusing the discussion on how SME food and beverage companies can maintain high standards of quality and keep their margins – not an easy task. A pretty good mix, if I do say so myself.

SME 40

SME Webcast Telemarketing Paid Search Agency 40

Wondering Out Loud

JANUARY 15, 2010

Case in point: a former business partner is so deeply wedded to the tactical trifecta of direct mail-telemarketing-email that they won’t consider doing anything else. Traditional media whether print, direct mail, email, etc. Hammer and nail. When all products are the same, buyers start differentiating on a different level.

SME 40

SME Media Webcast Telemarketing 40

Digital B2B Marketing

JUNE 7, 2012

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail. The Basics B2B : Business to business.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100