B2B telemarketing: An interview with Michael Brown
Sales Lead Insights
JULY 26, 2011
With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. So I sat down with Michael and asked him what’s new in telemarketing. What’s the latest and greatest in the world of B2B telemarketing? Behavioral lists are based on verbs in addition to SIC codes (for example – “grew by 15% or more”, “merged”, “moved”, etc). I define that as: phone + e-mail + social + SEO/SEM + online content.