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List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A

SIC 100
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Successful Lead Generation - One Size Does Not Fit All

ViewPoint

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. We define the attributes of a truly qualified lead as: SIC or NAICS code. Firmographics (revenue, #employees, # of locations).

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Lead Generation Best Practices: Summarizing the 7-Part Series

ViewPoint

Append data points like SIC code, revenue and employee size to contact records. Use a smart mix of multiple media: outbound calls, voice mail messages, email and more. Ideally ten criteria including the traditional BANT subset will be addressed. Consider SiriusDecisions’ lead categories of MQLs, SALs and SQLs.

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4 Elements that drive B2B direct marketing results

Biznology

Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. In the old days, mail/phone was the sequence. 1-10, 11-25, etc.)

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The Year in Email

Goolara

Out of professionally courtesy, I won’t name them, but the “Friendly From” in their sender line refers to them as an “Email Markeitng” (sic) service. As if all this isn’t enough, the mailing is filled with buttons asking readers to “Read More” or “Check It Out!” Did I Say Mail Merge Errors Were Gone? We Prefer to Call It….

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Social Media and the Decline of Editing

B2B Memes

Or I slipped into an alternate universe where Joel Spolsky is left-handed and everything he does is subtlely [ sic ] different.&#. At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). His problem is that his voice was changed.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0