List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead GenerationExhibit 1.

SIC 138

The Year in Email


Out of professionally courtesy, I won’t name them, but the “Friendly From” in their sender line refers to them as an “Email Markeitng” (sic) service. As if all this isn’t enough, the mailing is filled with buttons asking readers to “Read More” or “Check It Out!” This runs dangerously close to violating CAN-SPAM, which specifies that mailings must have a clear unsubscribe link. Did I Say Mail Merge Errors Were Gone? Here we are again. Another year has come and gone.

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B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Behavioral lists are based on verbs in addition to SIC codes (for example – “grew by 15% or more”, “merged”, “moved”, etc). I define that as: phone + e-mail + social + SEO/SEM + online content. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael.

List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation

They treat email like direct mail, where you: Buy a list. Flood a certain ZIP or SIC code with a cleverly designed message. Email Marketing: Avoid the pitfalls of a direct-mail mindset. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. We’ve asked Andrea Johnson, Senior Editorial Analyst, MECLABS, to cover both sides of this debate. Today, she explores the downsides of list buying.

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5 Simple Ways to Write Better Emails


She could have cut the paragraphs that begin with, “Pam, It (sic) was a really great article” and “Now I’m sure.”. I also bet that if they sent out even a third as many emails ‒ but actually checked who they were mailing to and wrote emails that made sense and showed five minutes of research – that they’d get more results. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week.

4 Elements that drive B2B direct marketing results


Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. At the beginning of the buying process only three DM media are both targetable and proactive (outbound ) – email, mail, and phone. In the old days, mail/phone was the sequence. Do You Know the Basics?

Social Media and the Decline of Editing

B2B Memes

Or I slipped into an alternate universe where Joel Spolsky is left-handed and everything he does is subtlely [ sic ] different.&#. At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). The dynamics of online story comments are similar to what happens in forums and fairly open mailing lists. Earlier this month, after writing his final column for Inc.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Company news and industry SIC codes tied for third. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Successful Lead Generation - One Size Does Not Fit All


According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. We define the attributes of a truly qualified lead as: SIC or NAICS code. Top performing B2B sales organizations rarely employ just one lead generation tactic.

Lead Generation Best Practices: Summarizing the 7-Part Series


Append data points like SIC code, revenue and employee size to contact records. Use a smart mix of multiple media: outbound calls, voice mail messages, email and more.

The Psychology of Checking Your Email


In the case of email, our mind learns that if we do something (open our email tab, for example) then we get something else (new mail, and the excitement that brings). Nancy Colier wrote this in Psychology Today: It seems that the urge to check it is disproportionally [sic] high and out of sync with reality and well-being.". If you’re normal , you checked your email within the past 60 minutes. If you’re even more normal , you don’t even "check your email."

SIC 61

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

I mean dig deeper than just the demographics like company size, job title, SIC code etc.

How to Improve B2B Lead Quality


Use targeted multimedia content such as interactive calculators, white papers, or even direct mail to build value-based relationships that you can invest in. Find out how they source their lists, whether it’s done through keywords, SIC code, or both. It may be common knowledge that generating a high volume of leads at the lowest cost possible is at the top of every marketer’s priority list.

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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)