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The New Rules of Lead Generation: Book Review

The Effective Marketer

Direct Mail. Trade Shows. Finally, is not until chapter 5 that the author talks about the marketing and sales funnel, discussing the concepts of Marketing Qualified Lead, Sales Accepted Lead, Sales Qualified Lead, and Sales Qualified Opportunity. The Basics and More.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Direct Mail. Trade Shows. Finally, is not until chapter 5 that the author talks about the marketing and sales funnel, discussing the concepts of Marketing Qualified Lead, Sales Accepted Lead, Sales Qualified Lead, and Sales Qualified Opportunity. The Basics and More.

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Markempa

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. At this stage, you’re moving them from being a lead to a sales qualified opportunity.