Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You need the cleanest data possible for a program that has a very high investment per person (such as a gift or high end dimensional direct mail).

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

markempa

JUNE 7, 2005

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Hubspot

MAY 24, 2011

1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at.

Telemarketing 28

Telemarketing Cold Calling CAN-SPAM Paid Search Agency 28

Customer Experience Matrix

FEBRUARY 12, 2009

Although I mentioned only email campaigns before, users can in fact import lists and then execute email, fax and voice broadcast from within Infusionsoft, or extract lists for direct mail, call center or other external vendors. Simple telemarketing could also be handled within the system using its CRM features.

Pricing 120

Pricing Price Impressions Marketing Management 120

markempa

NOVEMBER 22, 2006

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. The response rate was so so (2.45% response from the direct mailer) and a 10% viral effect which may have been inflated.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Only B2B

JUNE 2, 2022

Telemarketing. The words “cold calling” and “telemarketing” are sometimes used interchangeably. Telemarketing is a broader term that denotes any contact with potential customers, while cold calling is an unsolicited engagement with the goal of selling a product or service. This, however, is incorrect.

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Marketing Graham

DECEMBER 30, 2020

Email response rates have been falling for over a decade, but the low cost means it is still an effective channel. Average response rates for B2B campaigns are likely to be 15.1% open rate ** and 3.2% click rate ** , but this will vary widely depending on your industry/sector. Voice marketing.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Biznology

JANUARY 5, 2015

Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. This is evident by declining response and sign-up rates when sending communications to last year’s attendees list. Many are not growing and/or seeing a decrease in their margin/profit.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Online Marketing Institute

JULY 31, 2009

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

NOVEMBER 10, 2011

And who doesn’t skip television ads or throw away unsolicited direct mail? As a result, response rates to traditional advertising are down. Email response rates, click-through rates and contact rates by telemarketers are all seeing rapid declines. Do Not Call” list.

Marketing Proposals 100

Marketing Proposals Paid Search Agency Banner Ads Telemarketing 100

Rollworks

JUNE 3, 2018

You can see which format drives the most sales in your CRM as you track click-through rates and response rates with RollWorks ABM reporting. Direct Mail. Direct mail still works, even though it has become less preferred by most buyers (see chart above). Less than 30% of those under 34 years old favor it.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40