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Demandbase: A New Twist In The Lead Management Automation Market

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The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.