What Response Rate Should I Expect From My Campaign?
OCTOBER 7, 2010
On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?” A survey invitation generates much higher response rates compared to say, a free trial offer.