Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. Here are some of the authentications our email spam test considers: DomainKeys Identified Mail (DKIM). Domain-based Message Authentication, Reporting & Conformance (DMARC).

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Litmus

MARCH 29, 2023

We’re collecting responses for the 2023 State of Email Design report , and there’s still time to get yours in! Psst: three randomly selected participants will receive a $100 Amazon gift card for completing the survey. Share what makes your heart beat faster when it comes to email designs—and we’ll share our findings with you at close.

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Litmus

MAY 24, 2022

41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 116

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 116

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online. In your inbox.

Analytics 129

Analytics Privacy Privacy Policies Privacy Protection 129

Porch Group Media

FEBRUARY 7, 2023

While Customer Acquisition Costs (CAC) are rising on digital channels, many businesses are revising their marketing models to include direct mail. Coupled with digital marketing, direct mail is a touchpoint that gets a tangible piece of marketing into the hands of potential customers. And if we think about it, it makes sense, right?

First-Mover Advantage 52

First-Mover Advantage Budget Programs Acquisitions Paid Search Agency 52

Martech

FEBRUARY 6, 2024

That means digital content, of course, not personalized direct mail. From the context of the Winterberry report, I think it’s fair to say that they are refocusing the term on the use of AI, generative AI and machine learning in content creation. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. This creates a proxy environment for Apple Mail. Proxy environments are already common today with Gmail and Yahoo Mail being two notable examples. Mail Privacy Protection.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Martech Advisor

FEBRUARY 26, 2020

TMA is the integration of direct mail with your marketing automation platform or CRM. It strikes a balance between digital and direct mail efforts and creates a truly multichannel approach to automated marketing campaigns. It’s unsurprising, then, that 52 percent of marketers report a moderate to major improvement.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Webbiquity

MAY 20, 2020

That’s one key high-level takeaway from the new report How COVID-19 is Impacting B2B Marketing from B2B Marketing Zone. Overall, per the report, 61% of respondents anticipate their overall marketing budgets are likely to be cut. They were less likely to move those dollars into SEO, outbound email, or direct (postal) mail efforts.

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Get the report. The result? appeared first on Litmus.

Privacy Protection 117

Privacy Protection Privacy Budget Programs CMO 117

Martech

DECEMBER 19, 2023

Since then, I’ve not seen any reports or research that indicates hard bounces for permanently undeliverable email addresses have gone through the roof. But take a moment to check your post-send email activity reports more closely than usual. Mail are the first but won’t be the last. That’s insulting. Google and Yahoo!

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Of those surveyed, 59% said expanding automation was a priority for 2021. Why we care.

Search Marketing 113

Search Marketing Email Marketing Planning Privacy Protection 113

KoMarketing Associates

MAY 10, 2019

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Read next: A deep dive into changes in the ABM space — our new ABM Marketing Intelligence Report. The vendors respond.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Porch Group Media

JUNE 7, 2022

The report is based on a survey of 253 B2C marketing professionals, all of whom work at organizations with at least $100 million in annual revenues; the majority (64%) work at companies with more than $500 million in annual revenues. Download the report here for the full results and commentary.

First-Mover Advantage 59

First-Mover Advantage Allocation Planning Budget Programs 59

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. Understanding the Current Landscape Our 2024 Marketing Mix Report is the result of extensive surveys conducted among industry leaders, marketers, and decision-makers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Customer Experience Matrix

SEPTEMBER 3, 2018

Duke Fuqua’s most recent CMO Survey found that use of online (first party) customer data has grown at 63% of companies in the past two years while just 31% expanded use of third party data. The irony is that reports of GDPR impact seem to have been greatly exaggerated. They use this to target direct mail based on Web behaviors.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Navigate the Channel

JULY 12, 2023

In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Because open rates are reported as percentages, your open rate would be 32.4%. When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Outgrow

APRIL 18, 2024

According to user surveys , nearly half (45.90%) of emails are opened based on the sender’s name. According to a report by Mailbutler , 27.45% of emails are scheduled for Monday. By mailing such giveaways, you will be more likely to increase your email open rates and engage your subscribers.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Martech

SEPTEMBER 1, 2021

And even before that, our annual MarTech Replacement survey is out now. Grab the report and we’d love to see you at the conference. MarTech Replacement Survey finds marketing transformation is accelerating . The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology.

Work Management 124

Work Management Marketing Management Advertising Agencies Paid Search Agency 124

Litmus

SEPTEMBER 24, 2022

Dyspatch reports 60% of email recipients are likely to engage with an interactive email, and over 50% of email recipients said they want to interact with content inside their email. Apple Mail. Yahoo Mail. Apple Mail. Apple Mail. Yahoo Mail. Apple Mail. Yahoo Mail. Tabbed content. Anchor tags.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Marketing Insider Group

MARCH 28, 2023

Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Survey your employees and your customers to understand exactly how they’d like to be appreciated.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Targeted direct mail campaigns and ‘invite-only’ live events are not a strategy by themselves. The moral of the story?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

KoMarketing Associates

FEBRUARY 20, 2018

This was compared to just 49 percent who said they preferred cold calls, and 36 percent who said direct mail. The “2017 Content Preferences Survey Report” from Demand Gen Report discovered that 46 percent of B2B buyers have moved toward shorter forms of content in the past.

Cold Calling 123

Cold Calling Paid Search Agency B2B Sales Tactics 123

Martech

JUNE 3, 2022

Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. “This is a simple way to display those key metrics, especially when you’re reporting it to leadership,” she said. More B2B marketers are adopting account-based marketing than ever before.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Biznology

FEBRUARY 15, 2018

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Statistics from the resonance portion of the survey showing the emotional connection to promotional products: 71% felt happy.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Zoominfo

JANUARY 27, 2022

More than two-thirds of buyers in one survey said they had taken cold calls in the previous year. Today’s sales development reps count on multiple touchpoints across multiple channels to reach their prospects — an average of 16 touches per rep according to a TOPO Sales Development Touch Report. Absolutely.

Cold Calling 100

Cold Calling Ideal Customer Profiles Forecasting Touchpoints 100

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. It was a global report,” she said. “It It spanned across various countries, organization sizes, and sectors.”. Source: Auseh Britt. Why we care.

Account Based Marketing 120

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 120

Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Marketing Craftmanship

OCTOBER 22, 2019

Insurance companies, for example, report that doctors who admit their mistakes and apologize to patients are rarely sued. Successful stock brokers report that they seldom lose clients for poor portfolio performance, if they are quick to explain why it happened and what’s being done to improve it.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52