Navigate the Channel

JULY 21, 2022

Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. A recent Apple Mail update is just the latest example. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates.

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Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’s no small problem, since about half of all email opens occur on Apple Mail currently, according to Litmus data. That is to segment out Apple Mail users.

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SendGrid

SEPTEMBER 7, 2021

Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid. Prepare for MPP by following these tips and best practices.

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Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

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SendGrid

JUNE 17, 2021

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. Here's what we know so far.

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Litmus

OCTOBER 13, 2021

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. Head of Research, Oracle Marketing Consulting.

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Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). According to Apple, when using the Mail app, MPP “stops senders from using invisible pixels to collect information about the user.

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SendGrid

SEPTEMBER 2, 2021

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. Here's what we know so far.

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Sharpspring

SEPTEMBER 9, 2021

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). There’s a high chance that a large portion of your list are Apple Mail users. So, why does this matter?

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Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Does Apple’s MPP apply to the Apple Mail macOS app for Apple computers? Is there a way to segment users using Apple Mail today? Meet our panel of experts. And that was a great point.

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Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Get insights ?.

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Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail). Apple Mail: 10.1%. Mail: 4.7%. Samsung Mail: 0.8%.

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Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail) both before and after MPP.

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Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? They still work for your non-Apple Mail audience, but for your Apple Mail folks, we wouldn’t totally rely on it. Have there been any changes to the user agent string generated by Apple Mail?

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LeadsRX

DECEMBER 27, 2021

This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. You will need a new identifying metric.

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SendGrid

SEPTEMBER 21, 2021

The post How to Identify Non-Human Opens From Apple’s Mail Privacy Protection appeared first on SendGrid. Twilio SendGrid is using its unparalleled dataset to identify what “non-human” engagement looks like. Here’s what we know so far about MPP and how Twilio SendGrid plans to help. .

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Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. Get a personalized breakdown of your Apple Mail audience. Apple Dark Mode usage.

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Modern B2B

OCTOBER 26, 2021

The post How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it appeared first on Modern | B2B Marketing Agency.

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Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. Determine how many subscribers use Apple Mail. If you have access to Litmus Email Analytics , you can create a new tracking code—or leverage past tracking codes—to see what percentage of your subscribers use Apple Mail to open emails.

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Content Marketing Institute

JULY 19, 2022

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading →

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SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

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Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.4%. Samsung Mail: 0.3%. Windows Live Mail: 0.08%.

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Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. This creates a proxy environment for Apple Mail. Proxy environments are already common today with Gmail and Yahoo Mail being two notable examples. Private Relay.

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Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. The post How to image swap dynamic content on Apple Mail with Litmus Personalize appeared first on Litmus. This is a big problem, as dynamic content is usually time sensitive.

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ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection?

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Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.1%. Samsung Mail: 0.3%.

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Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Security bots may inflate click rates in email reports.

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Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.3%. Samsung Mail: 0.3%. GMX: 0.04%.

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Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Litmus’ email client market share data shows the Apple Mail client—on iPhone, Mac, and iPad devices—with nearly 60% of combined email opens as of April 2022.

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Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.3%. Apple Mail: 2.2%.

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Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Yahoo Mail: 2.8%. Samsung Mail: 0.6%. Windows Live Mail: 0.1%. Apple Mail Privacy Protection: 14.35%.

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Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Yahoo Mail: 2.6%.

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Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.3%. Samsung Mail: 0.3%. BT Internet.

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Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.4%. Apple: 57.2%.

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Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Yahoo Mail: 2.5%.

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Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics? Translation?

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