Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. This can include online channels such as social media and networks, e-mail marketing, websites, as well as offline channels such as events, trade shows, trade publications, etc.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

markempa

APRIL 24, 2009

Please confirm the client’s availability to speak prior to submitting. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

NuSpark Consulting

JULY 9, 2010

Our proposal should consider the following: Your current e-mail platform costs. Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Our proposal should consider the following: Your current e-mail platform costs. Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. In the case of email, if we don’t know the sender, then we’re trying to see if the email is junk mail. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Think back on that experience. The “from” field might be a clue.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Types of Programs: Let’s say you could reach your sales lead objectives by running webinars all day every day. Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

MLT Creative

NOVEMBER 10, 2010

He was an old-school print production guy who could accurately declare the details of a paper stock with a glance, a graceful flick of a corner, and a gentle fingertip stroke. View our latest on-demand webinars: Get your B2B LinkedIn Toolkit. “Feels like a 14-point Kromekote cover. Supercalendered.” Follow me on Twitter.

Brand Identity 40

Brand Identity Branding B2B Advertising Agencies 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Anything Goes Marketing

OCTOBER 8, 2007

Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Interactive. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Here are some examples of lead nurturing content ideas: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. White Papers. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. FOLIO: Update Webinar, content & service feature updates. UPCOMING WEBINARS. RECENT WEBINARS. Awards Show/Gala. Fashion Shows.

B to B 40

B to B Paid Content Social Media CMS Development 40

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Want to start labeling your meetings?

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. White Papers. Webinars Events. Webinars, Content & Events. Paper Merchants. UPCOMING WEBINARS. RECENT WEBINARS. Fashion Shows. Trade Show. RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The Effective Marketer

FEBRUARY 25, 2009

Meetings here, there and everywhere taking up precious time, emails that keep coming, voice mails that keep getting through, and those pesky employees that just can’t function without direction. Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. ” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. trade shows, media campaigns, web site visitors that fill out a form, paid search, local education events, or webinars). that provide more in-depth information about your products/services.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

markempa

JUNE 7, 2005

« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. Outbound leads, such as cold calls and direct mail, only provide an average close rate of 1.7%. White papers. Webinar promotions. close rate.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For sales, knocking on doors isn’t really an option.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For sales, knocking on doors isn’t really an option.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Single Grain

APRIL 18, 2023

This process of lead generation involves various tactics — including content marketing, SEO, email marketing, PPC, trade shows — to bring your lead down the sales funnel until they make a sale: While businesses can handle these tactics in-house, hiring an agency is another option. Or do you use an omnichannel marketing approach?

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

Markempa

APRIL 30, 2019

Let’s say you just did a webinar or an online event. You can equip your sales development or inside sales team with a nurturing follow-up email template and content such as an executive summary or main takeaways from the webinar. For example, a white paper can be broken into three to five articles that share a point of view.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

KoMarketing Associates

AUGUST 3, 2017

Many marketers believe that reaching a B2B customer means reaching them at their place of work, through something like an email blast or even traditional direct mail campaign. As they move into interest and evaluation, they will often download a white paper or study from the company’s website.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They would actually send me promotional mail for the dial-up service.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Content4Demand

MARCH 19, 2019

The most successful engagement tactics during the past year were in-person events (76%), lead nurture campaigns (58%) and webinars (58%), unchanged from the prior year. But here’s something else that may be surprising: Write-in responses included telemarketing, direct mail and word-of-mouth referrals. That’s a big increase.

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

Ambal's Amusings

OCTOBER 8, 2009

Part of a direct mail package (sure beats the slim-jim brochure). Trade show handouts. Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. Something to talk about on your blog and on Twitter.

Case Studies 100

Case Studies Case Study Activities Studies 100

Hinge Marketing

JANUARY 6, 2014

Nurturing campaigns consisting of multiple mailings (email or postal) following a specific event (a trade show or seminar for example) or a prospects action (filling out a contact form or downloading a white paper for example). Webinars are becoming a routine way to educate and cultivate prospects.

Lead Nurturing 48

Lead Nurturing Work Management Marketing Management Marketing Automation Services 48

Single Grain

MARCH 24, 2022

direct mail. trade show presentations. Fundamentally, inbound marketing agencies focus on three main pillars of promotion: Attract : Capturing the attention of the right people through the creation of valuable content, like videos, blogs, landing pages, and white papers. social media campaigns. opt-in email marketing.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

FEBRUARY 10, 2015

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Only 16 percent of B2B consumers prefer live webinars. ( Paper catalogs are least important. But only 14% trust advertisements. ( #Socialnomics 2014 ). Business 2 Community ). Believable.) Metrics matter.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50