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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

Marketing Insider Group

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. Use your donor data to refine your messaging and mailing lists for a greater ROI.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). 5 Unique B2B Direct Mail Campaigns from Topline Film. Organic Jam.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Event organizers base KPIs on the goals they’re aiming to achieve. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Register today to save your seat! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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Internal Communications and Your Organization

Biznology

Internal communications start with the leadership team and the focus with which they run the organization. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at organizations both great and small. Key Takeaways: Experience. Common Mistakes.

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Mail Privacy Protection and iOS 15

Blue Flame Thinking

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal? How Apple Is Using Mail Privacy Protection.